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Improve your hotel's performance - Manet Mobile Solutions

Getting more bookings and increasing RevPAR (Revenue Per Available Room) is the real big deal for hotel owners. However, mproving your hotel’s average occupancy is not a simple matter as several factors affect numbers and results.

A common misbelief is that one can sell more hotel rooms by just lowering their price . This is a big blunder that must be avoided at all costs. A full hotel doesn’t necessarily mean more profits. By comparing the RevPAR, the ADR ( Average Daily Room Rate) and the Occupancy Rate is it possible to have an idea of what is really convenient for a hotel or a B&B owner or manager. For example, compromising for a 100% occupancy with a low ADR could bring down the revenues if compared to a lower occupancy with higher rates. So how can a hotel owner or manager improve effectively his/her hotel’s occupancy and revenue?
The answer to this question is neither simple nor easy to give but in this article we’ll try to share with you some useful suggestions on the topic. So, here are some ideas that will help you improve your hotel’s performance:

Data mining in Hospitality - Manet Mobile Solutions
Photo by Franki Chamaki on Unsplash

Study your data

Your guest history is precious. That’s why you should use a reliable property management system (PMS) allowing you to collect data about your guests’ habits and preferences.
This data is a precious resource allowing you to discover many key facts about your business like for example your average occupancy time by time throughout the year, the average length of stay of your guests, the type of travelers staying in your hotel etc. Thanks to this data you can understand when it’s best to advertise your hotel, when special offers might be useful, what services you should offer to your guests and how your hotel’s occupancy is affected by special events like conventions and business meetings.

Competition in Hospitality - Manet Moble Solutions
Photo by George Becker on Pexels

Know your competitors

Why should a traveler choose your hotel and not a hotel just a block away? This is a question you can answer only if you know very well what your competitive lanscape is and how you are positioned in it. This competitive landscape knowledge is crucial for you business’ success because it allows you to understand how you can build a competitive advantage inside your market.
The term “competitive advantage” probably makes you think of downward pricing but in reality successful competitive advantages are built more on diversification and uniqueness of your business than on offering the lowest price on the market. In fact, lowering excessively your prices may harm your business so the most important thing to aim at for your business’ success is giving your guests a clear and strong reason to choose you instead of the competition. This way you not only get more clients but you also get clients who care more about buying the stay experience you can offer them than about its price.

Social media in hospitality - Manet Mobile Solutions
Photo by Pixelkult on Pixabay

Perform reputation management and storytelling

Nowadays more than 50% of travelers use reviews to choose their hotel. This is why you must focus on getting positive reviews from your hotel’s guests.
To do so you must make sure that your staff is friendly and professional, that your hotel is clean and neat and that you underpromise and overdeliver with your guests. Moreover you must find ingenious ways to remind your guests of reviewing your hotel if they are happy of your services or of letting you know privately what they didn’t like about the stay experience you offered them.
In case you get some negative reviews don’t worry. It’s something that no business can avoid but make sure you reply in a way that highlights your professionalism and show the world how much you care about constantly improving your business.
However, reviews are not more important than storytelling on social media about your business.
Building all the necessary social media profiles, keeping them active, interacting with your followers, replying promptly to private messages and publishing often nice videos and pictures are all important actions you can take to attract people’s attention to your hotel.

SEO - Manet Mobile Solutions
Photo by Muneebfarman on Pixabay

Use OTA’s and search engines

Every day millions of users around the world use the internet to find and book their next hotel stay.
These users use mainly two channels to search for the hotel that best satisfies their accommodation needs: Online Travel Agencies (OTA’s), like booking.com and expedia.com, and search engines, like Google and Bing. Each one of these channels have pros and cons.
OTA’s on the one hand are very effective in marketing your hotel and bringing you new customers but on the other they will charge you lots of fees for this.
Search engines (SE’s) on the one hand help you give visibility to your business’ digital footprint for free but on the other require a lot of time and efforts spent on Search Engine Optimization (SEO) if your goal is ranking high on search engine result pages (SERP’s).
The best thing to do if you want to maximize web bookings for your hotel is use OTA’s and at the same time work steadily and consistently on your hotel’s digital footprint’s SEO.
Once you start ranking high and therefore attracting direct bookings on your hotel’s website you can gradually decrease the number of rooms sold on OTA’s.

Hospitality partner network - Manet Mobile Solutions
Photo by Rawpixel on Pixabay

Build a solid and useful business partner network

Promoting your hotel’s brand and experience is not an easy thing to do if you do it just by yourself.
The hospitality market’s competition is stiff so it’s a good idea to team up with other players offering services that are complementary to the ones offered by your business, build a solid and complete stay experience and cross-promote all the services of your alliance with them.
Just to mention some, good partners include airport transfer providers, sightseeing tour organizers, sports experiences providers etc. You will be surprised by the benefits you can get in terms of increased occupancy from a solid and efficient partner network.

Summing up what we wrote in this article, if you want to improve your hotel’s occupancy and RevPAR you should learn as much as you can about your clients and your competitors, build a unique competitive advantage, make sure you build a good web reputation, build an active and attractive social media universe around your business, develop a strong presence on OTA’s and SE’s and, last but not least, develop a strong partner network.

The results you’re dreaming for your business can become a reality if you work smart and hard so start setting goals and taking action now!

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boutique hotel trends 2018

They are fresh, artsy and have smart and youthful attitudes. We’re talking about boutique hotels, the new stars of the hospitality industry, offering incomparable personalized services, characterized by fancy design and prestigious furnishings, located mostly in the heart of trendy cities.

boutique hotel

Boutique hotels’ recent success is confirmed not only by numbers (the highest ADR – average daily rate – during the year and the greatest gains in RevPAR according to CBRE projects) and by industry insiders (in the last few years, more than 20 brands have been added to the ever-changing mix of hotels in the boutique space) but also by a growing number of travelers who want their hotels to be an integral part of a unique travel experience.

The reasons behind this success are many so we decided to learn more about them by putting under the magnifying glass 3 important boutique hotel trends.

The “Eco-Bio-Healthy” revolution

More and more travelers are interested in making choices that protect the planet and promote reconnecting with nature. Precisely for this reason, one of the top boutique hotels trends of 2018 is accommodating travelers in eco-friendly facilities. For example, in Bangkok, the New Akyra Sukhumvit has become the first single-use-plastic-free hotel.

Furthermore, vegan options, local food and 0km gastronomic products are now omnipresent in boutique hotel menus.

vegan hotel

Therefore it seems that most boutique hotels are now riding the well-being and environmental sustainability wave highlighting the connection between nature, body and mind.

David Bowd, an industry vet and principal at West Elm Hotels, in a recent interview for Condé Nast Traveler highlighted the growing importance of the “bio” element in hotel menus saying this: “I think the ability when you travel to stay healthy, to have something on a room service menu that is a great salad or a great wrap—it’s not just another club sandwich and fries, which I still see everywhere. I get it: People want that, but I think there’s [room for] the healthy option as well”.

Localhood and authenticity

In an increasingly globalized and standardized world affecting inevitably with its dynamics the hospitality industry, authenticity is the new change of gear.

greek authenticity

What travelers want today is a local perspective of destinations. They want to integrate themselves with territories and communities they visit and they know that to achieve this integration they need local guides who can help them live authentic and unforgettable experiences. What travelers desire most is, in one word, “localhood” a term we wrote about in one of our previous blog posts. A famous lifestyle and local experience influencer, Nyssa P. Chopra, founder and curator at The Cultureur, recently wrote: “Whether you’re looking for the best restaurant, the best luxury hotel, best vantage point for photos, unique experiential itinerary ideas or hidden gems of a local culture, I’ve done my research so you do not have to”. Her statement says a lot about modern travelers’ desires. Among all travelers, the ones choosing boutique hotels and b&bs seem to be the ones who appreciate most experiencing destinations just like locals do and discovering local hidden gems.

winemaking

This is why boutique hotels are shifting their offer towards unique and local experiences regarding winemaking, traditional gourmet cuisine, signature dining options and in-room service, mimicking, in some cases, b&b’s.

Technology is key

In the search for your next boutique hotel vacation you might encounter “digital detox” hotels offering libraries, absence of web connectivity and meditative spaces to their guests. However “cyber-vices” are difficult to eradicate in travelers so boutique hotels seem to be definitely focusing more on technology than on libraries and reading rooms and seem very aware that being in step with the times does not mean going against localhood and the essence of hospitality. On the contrary, digital tools and services like web connectivity, smart rooms and AI travel assistants are proving to be very effective drivers of localhood, tradition and authenticity in the tourism industry.

google maps

Just think how important Google Maps are for travelers as they not only allow them to find the best route to every local point of interest but they also provide a wide range of other useful information like public transport services, POI reviews and pictures, traffic status and much more.

travel internet

What we wrote above is evidence of the transformation boutique hotels around the world are going through overtime as attention to furnishing and design, the traditional distinctive elements of boutique hotels, is slowly but steadily being superseded by a strong focus on technology, respect of the environment, wellness and authentic local experiences. What more could travelers desire from their vacations? Well, there’s much more going on in hospitality than what you read here today but we’ll write about it in our upcoming articles so stay tuned on our blog!

For the moment, just keep in mind that boutique hotel experiences are getting more interesting every day and are truly worth discovering in your upcoming leisure trips.

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Customer expectations - Manet Mobile Solutions

“Finders Keepers, losers weepers”, this old English adage, also a readjustment of an ancient Roman law (the res nullius) concerning the legislation of lost items, should be well kept in mind by the hotel industry operators.

In fact, hosting customers for the first time is, in perspective, a huge opportunity, like finding a diamond box at the edge of the road.

This affirmation is true as much as that offering customers a unique stay experience is equivalent to stimulating them to repeat their pleasant experiences and so to securing their loyalty.

Experiences delivered to customers depend much on the surprise or wow factor that every player of the hotel industry is able to create. To use a love metaphor, without “love at first sight”, conquering the hearts of new customers, and thus seeing them return, is really tough!

So how can hoteliers achieve customer delight and see their guests come back overtime? Below you can read some useful tips on the topic. While reading, always keep in mind that success in hospitality depends on how well a hotelier knows his/her guests and is able to anticipate their requests.

So here are our tips:

Underpromise and overdeliver: take control of your guests’ expectations

It might seem strange to you but there are still lots of hoteliers who keep promising services and experiences they are not able to deliver to their guests hoping that this way they will increase their guests and revenues. This is a huge problem for hoteliers as well as for their guests. For the latter because they arrive full of expectations and then receive a disappointing experience. And for the former because in the best-case scenario they’ll see their guests leave and never come back while in the most realistic scenario they’ll also get bad guest reviews on popular online travel portals. Bad reviews should be avoided at all costs given their enormous impact on travelers’ choices. So keep your guests expectations aligned to what you really can offer them by being transparent, truthful and building trust with them during every preliminary information exchange.

Targeting - Manet Mobile Solutions

Perform proper targeting: know your guests, be proactive

“Anticipate, be proactive” is what’s written in a passage of the famous book “The Art of War” in which the Chinese philosopher Sun Tsu underlines the importance of studying the enemy in advance to be ready in case of battle. His recipe for success works for the hotel industry too where targeting properly customers by studying their habits and their preferences is very important for understanding their expectations. In every business, different customer groups have different expectations. This is true in the hospitality industry too as its wide variety of target segments like business travelers, leisure travelers, millennial travelers, group travelers, chinese travelers, female travelers, adventure travelers, wellness travelers, just to mention some, represent a wide variety of traveler groups with different accommodation and services needs and expectations. If for example, your target customers are families with children you must offer them kid-friendly facilities and services. If you’re aiming at senior travelers you must prioritize comfort and assistance services. If your customers are business travelers you must keep in mind and offer them convenience. The more you interact with your customers the more you discover about them and the more you understand what your main target clientele expects from you. If you’re wondering how to built interaction with your customers just think how many digital and technological tools are available today: from social networks to advanced crm platforms, from instant messaging tools to advanced digital marketing and advertising platforms.

Hospitality technology - Manet Mobile Solutions

Embrace technology: smart-up your hotel

While it is true that new technologies represent valuable allies for hoteliers in building engagemet and collecting information about travelers, it is also true that technology and digital tools rank high in travelers’ accommodation service preferences, choices and requests. Modern travelers rely on technology during their everyday life so they also expect ubiquitous digital service continuity during their travel and hotel accommodation experiences. A research report published by Oracle focused on the relationship hotel guest expectations and technology. More than 64% of the interviewees said that it is “extremely or very important” for hotels to continue investing in technology and 71% of them said they expect easy and fast check-in at their arrival. Just think how much keyless smart locks, digital keys and mobile apps can improve check-in experiences creating a positive first impression in hotel guests, influencing their loyalty and future accommodation choices. Two other very important traveler experience factors, host-guest communication and service customization, rely mainly on technological tools today. Just think of chatbots, instant messaging, IoT and smart rooms to get an idea of the diffusion of technology in the hospitality industry. So if you want to attract travelers to your hotel invest in technology!

Service customization - Manet Mobile Solutions

Focus on service customization: become the genius of the lamp

Thanks to modern digital marketing and crm tools hoteliers can perform extremely accurate profiling of their guests and collect incredible amounts of market data transforming themselves in geniuses of the lamp able to fulfill all their guests’ most profound wishes and desires making their stays unique and extremely pleasant and skyrocketing hotel reputation and customer loyalty. Providing tailor-made services and expriences to hotel guests has never been easy like it is today so sit in front of your personal computer and start mining data about your market’s needs and trends immediately!

In conclusion, knowing your guests, meeting or exceeding their expectations and providing them with hi-tech services and tailor-made experiences is the best way to make sure they’re going to be loyal to your brand and share good comments about you with their peers. “Season” these basic rules with attention to details like, facility cleaniness, staff helpfulness and reception friendliness and your hospitality business’ success is guaranteed!

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travelers planning vacation

Finding the perfect travel accommodation is always a big dilemma. There are several factors to consider and above all it’s difficult to choose between b&bs and hotels. What are the pros and cons of each and how to choose what suits best your travel style? Below, there’s a list of tips that can be useful in your future choices.

Choose a Hotel to avoid unpleasant check-in experiences

Step forward those who have never had problems with b&b check-ins… In my experience as a traveler, I have tried both hotels and b&bs. In (very common) case of unexpected delays, in hotels I never encountered problems in getting my room key even at late night hours. On the contrary in b&bs it happened to me that I had to wait long times for the property owner to turn up with the keys. If you are afraid of spending a night in the cold and you prefer avoiding interaction with your host (often in foreign languages) very probably hotels are the best choice for you.

hotel booking - manet mobile solutions

Surprises vs standards

I remember that I once rented a B&B in the Balearic islands with my girlfriend. The apartment was very nice and overlooked the sea, the host was not there and had entrusted the keys to a friend who showed up on time at check-in. While showing us the apartment, she told us that we could should not enter the room in the middle of the house. As soon as she left the house, amid the protests of my girlfriend, I rushed into the forbidden room and inside, above a child’s bed, there was a thread with a very smelly plant (some people like smoking it) hung up to dry. I breathed a sigh of relief for not having found anything spooky although finding drugs in a child’s room seemed odd enough. Something like this would have never happened in a hotel so if you don’t like smelly plants, or any kind of unpleasant surprise, then maybe choosing a hotel for your vacation is what’s best for you.

local breakfast - manet mobile solutions

Local vs aseptic experience

The smell of homebaked cookies in the morning, freshly squeezed orange juice and homemade jams from the host’s mother are goodies that, if you are lucky, could be offered to you in a b&b allowing you to immerge yourself in authentic local culinary experiences making your stay certainly less aseptic than the ones usually offered by hotel chains. Very often, hotel breakfasts, unless you have opted for 5-star luxury, are not the best as instead of an old big mama smiling while she cooks, in their kitchens there are underpaid employees who, after waking up at 5 in the morning and having rambled the whole kitchen, will prepare for you two cobbled scrambled eggs and a grilled sausage floating in refracted fat while cursing the service chief. In any case, if you enjoy more private and standardized travel experiences then you should opt for a hotel while if you are looking for an authentic local experience then a b&b is what’s best for you.

hotel room quality - manet mobile solutions

Saving vs quality assured

Some sector studies show that b&bs, if compared to hotels, are cheaper for the same services offered and provide more living space at the same expense. However, convenience and extra space are not always synonymous of a better holiday because, if it is true that B&Bs are cheaper, it is also true that they are often decentralized or located far from main tourist attractions. So if most b&bs offer fully equipped kitchens allowing you to save on the food bill, this saving could be canceled by transport costs if they’re located far from the center. Moreover in b&bs, wi-fi connectivity is not always available and anti-theft security is generally higher in hotels if compared to vacation rentals and b&bs.

Efficiency and speed vs inexperience and slowness

Very often, booking a b&b can be very complicated, slow and laborious. Host inexperience could lead to awful booking experiences (not all b&bs are connected to big booking management portals) and it could happen that, for family problems, ineptitude or any other reason, a host decides to cancel your stay, ruining your holiday plans. Problems like the ones mentioned above are normally absent in hotels as they rarely leave their guests without a room even if sometimes they don’t deliver all their promises to their guests. The last note that could make you opt for hotels is that they often offer interesting loyalty programs. Frequent travelers can take advantage of point accumulation granting them free stays or discounts on many products and services. This aspect is almost completely absent in b&bs.

So, generally speaking, hotels are usually more expensive but also more efficient, more central, provide more quality and have interesting loyalty programs while b&bs are usually less expensive, generally more spacious, often deliver a more authentic travel experience but are also often decentralized and could hide inconvenience and unpleasant surprises.

As you can see there are pros and cons in every choice and the best advice I can share with you to help you make a good choice for your next vacation’s accommodation can be summed up in these few simple steps:

  • think which services are necessary and which ones are optional for your vacation needs
  • decide if you prefer a local or a standardized vacation experience
  • read other traveler’s reviews for each accommodation facility you are considering
  • book your stay on well known web booking portals
  • if you have any doubts about what you’re going to find in your hotel/b&b, once you arrive there, contact the facility manager/owner and ask lots of questions before your arrival

If you follow my advice I’m sure that your vacation experience will be as good as possible and you’ll avoid any issues.

 

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hotel fidelity programs - Manet Mobile Solutions

In February 1983 Holiday Inn launched the first hotel Loyalty programs, and two months later Marriott followed the precursor launching its own hotel reward program. The foundations of one of the biggest hospitality trends were laid and, at the same time, Internet started taking its first steps (the word internet had been coined in 1982, almost a year earlier). Since these mythical times – the prehistory of loyalty programs – many things have changed and today the hotel industry players are now competing strongly for Baby Boomer and Millenial customers’ loyalty while trying to conquer and secure the future market segments.

happy traveler - Manet Mobile Solutions

Starwood and Marriott, the best rewards programs for frequent travelers

According to the best hotel loyalty programs ranking published in March 2018 by The Points Guy, a popular website dedicated to airline and hotel loyalty points, Starwood Preferred Guest is the best rewards program. The criteria used by The Points Guy are based on point utility. Starwood gives guests “Starpoints” (Regular members earn 2 Starpoints per dollar spent), a currency that can be used not only for getting a free stay but can also be transferred to a wide range of airline partners with considerable bonuses for elite members. It’s also relatively easy to earn the points through elite bonuses and spend them on the program’s co-branded credit card. SPG towers above competitors in The Points Guy ranking, but is only fifth in the J.D. Power ratings where Marriott is the winning horse instead (in The Points Guy ranking Marriott is sixth). The key evaluation factors of this ranking are generally geared towards mainstream and casual travelers and measured on a 1,000-point scale, that puts in order of importance four factors: ease of earning and redeeming rewards (35%); program benefits (27%); account management (22%); and member communication (16%). Anyway after comparing the two lists, Starwood apparently still has the best rewards program thanks to an incredibly versatile system of point redemption. Other hotel chains (like Marriot) grant more points per dollar but Starwood has a really vast array of earnings options(airlines, Uber, eating at Starwood restaurants, using Starwood credit cards, making a Green Choice etc.). For example, starting from a minimum stay, Starwood customers are awardedwith free internet, room or suite upgrades, free drinks, late checkout, free breakfastand more. Starwood also has one of the biggest networks o partnerships, especially with airline companies, and it’s possible to convert SPG points in upgraded seats, faster check-in, priority boarding, and free checked bag.

hotel fidelity programs - Manet Mobile Solutions

3 other top loyalty programs

According to the above mentioned classification comparison systems, (Points Guy and J.D. Power), on the Olympus of loyalty programs, next to Starwood and Marriott there is the World of Hyatt rewards program. Despite their small portfolio of properties they have a high percentage of Luxury Properties (about 6% of their total properties), and they can boast tremendous Elite Status benefits like suite upgrades,guaranteed late checkout and co-branded credit cards offering many opportunities to their guests. The wooden medal goes to Hilton with their incredible portfolio of hotels and rooms spread in over 100 countries all over the world. Hilton guests have a lot of perks such as complimentary wi-fi, member-only rates, and free sharing of points with the program’s new family pooling feature. The Hilton’s co-branded credit cards offer a wide variety of benefits and thanks to their programs, they have one of the biggest catchment areas in the hospitality industry. The fifth loyalty program in the comparative ranking here described,, is the Intercontinental Hotel Group Rewards. Their affiliated customers have guaranteed lucrative promotions and bonuses globally thanks to a large number of hotels scattered around the world with a unique geographic spread.

young traveler - Manet Mobile Solutions

Focus on Next Generation Guests

The hotel industry, in a constant effort aiming to attract new customers, is creating new strategies focused on next generation guests. An interesting study published by Taylor Short – Market Research Associate at Software Advice – shows why Millennials are so attractive for big brands. They are not just customers of the future but they represent the next lucrative customer base because they have more money available for travel than their predecessors and in the future, entering their peak earning years, this generation will provide the majority of spending for travel and leisure. According to this research next-geneneration customers are spending more than ever on travel, with 26% saying that they spent more on vacations than in the previous year. Furthermore,there is no doubt that these individuals are more technologically inclined and connected to the internet than the previous generations, so the opportunities of reaching them are many more than thaosefor other age groups. The research also show that the “new guests” are very attentive to their expenses and they tend to spend their earned points on rewards such as free or discounted hotel stays (51% of respondents) because redeeming points in this way helps them save money on purchases they would likely make anyway on future trips. Another interesting fact is that millenials (58% of respondents) find hotel loyalty program apps valuable. Their segment accounts for the largest percentage of mobile app users and offer big opportunities to hotels as the latter can use these technologies as a preferential channel to communicate with the former and send them notifications for upgrades and services. It would be a mistake to underestimate the fact that the new generation of travelers considers travel a priority and they want to feel like they’re part of their favorite hospitality brands’ worlds. With apps, social media and new technologies, hotel companies can establish fast, continuous and direct communication with Millenials who seem to enjoy this technological contant with brands of their interest. Summing up what is written above, loyalty programs in the hospitality industry have evolved as a reflection of major societal trends focused on digital interaction and constant contact with new generation travelers. The world wide web andmobile apps are vital tools for the success of any hotel loyalty program as they provide hoteliers with the ability to stimulate and surprise their prospects and customers easilly and effectively.

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Smart locks

At the dawn of history, keys and locks were made of wood and until the ‘70s the only big change in key and lock manufacturing involved the introduction of new materials and the substitution of wood with iron, then with bronze and subsequently with stronger metals like titanium.

From the Egyptians to the Tor Sørnes turning point

The Egyptians were the first to invent keys and locks. This advanced civilization developed the first security systems for houses and coffers and they also were the first to give a symbolic andsacred meaning to keys. The ankh is an ancient Egyptian symbol also known as crux ansata (the Latin word for “cross with a handle”) symbolizing “the key of life” a mystic sign connected to sex (intended as sexual act but also as m/f gender identification), tothe sun (god Ra bring ankh in his hand) and to other esoteric concepts. The gesture of inserting a key in a patch certainly conveys a highly erotic meaning therefore it is no coincidence that it has often been used in movies to increase their sexual load. Keys have always been powerful signifiers either they give access to an alcove, to a drawer full of secrets, to an apartment or to a hotel room.
Focusing on hotel rooms,, until 1975 they were equipped with conventional iron keys and locks.
The same year, Norwegian inventor Tor Sørnes created the holecard-based recodable keycard lock. With this new system each hotel guest could have his/her own unique key formed by a pattern of 32 holes on a plastic card. This invention is still used worldwide in hotel security under the brand VingCard. The 32 holes on the key generate 4.2 billion key combinations, the same number as the population of the earth at that time.
The first hotel to install the keycard lock in 1978 was the Peachtree Plaza Hotel in Atlanta (USA). Since then, this invention spread like wildfire all over the world until it became obsolete because of the introduction of new technologies.

Smartphones for smart lock management

Smart door locks: a big new trend

Today, smart door lock use seems to be one of the biggest trends in the hospitality industry as Brian Shedd, VP of sales and marketing at OpenKey, said. His words were “I believe all new hotels at this point will be installing BLE – buetooth low energy – locks for the next five or 10 years based on trends in the hospitality industry”.
Nicolas Aznar, president of Assa Abloy Hospitality Americas Group thinks the same way: “It’s about utilizing the most advanced technologies available to accomplish the aforementioned objectives, the next technology for door locks will be solutions that streamline the check-in process to benefit both hoteliers and guests, and as door lock technology continues to advance they will incorporate more user-friendly and robust technologies”. This revolution will simplify the life of both hotel guests and managers, and comes from multiple channels as it is not only through mobile apps that the hotel industry is trying to outdo conventional keys.
Companies like the italian “Sofia” are trasforming smartphones in keys that can be used by their respective owners only. This unlocking solution offers many new possibilities as access can be restricted to specific time slots and days, within a given timeframe, can be extended to multiple individuals and it can also be used to study which rooms are the mostly accessed ones. This high tech key innovation allows managing access of multiple users or user groups and multiple keys with a single clickat a low price and with ease.
“Vikey”, another italian hi-tech company focused on the B&B market, offers new interesting opportunities to hosts and allow homeowners or house managers to handle guest check-ins remotely at any time of the day.
Apple is instead working on implementing hotel check-in and room door management functionalities in its latest smartwatch with the intent to make it complementary to the iphone and launch it commercially. This is whatKevin Lynch, Apple’s VP of Technology, explained in a recent interview: “When I arrive at my hotel room, I get a notification and also when I get near hotels like SPG’s W Hotel, you can see it’s got all the information I need to check-in, my confirmation number, my room number. These are really rich notifications; they have images, they have great typography and rich layout and it not only looks great and reflects the brand and the company, but it also makes it easier for you to understand very quickly and you can act on these. In this case I can use this to unlock my door right from the notification from my watch. So I press ‘unlock your door’, I can bypass the front desk entirely, go to my room and then my watch is my room key. I just wave it in front of the door and I go into my room.
Big hotel brands like Hilton, Marriott, Hyatt and Starwood are also working on the adoption of keyless access systems so the whole market seems to be going towards the smart-lock directions even if problems like device loss, battery capacity limits and lock hacking have to be dealt with to make new lock technologies easilly usable and reasonably safe.

the future of hotel smart locks

Innovation has its downsides: what will the future of locks look like?

We certainly see more keyless innovation in the future of the hospitality industry. However, the recent cases of an Austrian luxury hotel that was hacked by an angry guest, who paralized the hotel’s entire electronic system and demanded a substantial bitcoin ransom, or of the hacker group named “DarkHotel” that attempted malware attacks towards luxury hotel guests, stimulate some important reflections on the actual safety of smart locks. Nevertheless, it seems that the power of innovation is taking the smart lock industry towards a very clear goal consisting in freeing hotel guests from all key-related hassle and making their check-in and door opening experiences as fast, carefree and natural as possible. After all, today more than ever and thanks to technology, Pablo Picasso’s saying “Everything we can imagine in real” is true and the future of locks seems full of surprises!

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The advent of the internet has made available an infinite range of information to tourists and the web, along with new technologies, has undoubtedly revolutionized the way we travel.
Big internet portals like Tripadvisor and popular social media like Facebook and Twitter assist travelers in gathering information, guide them in their choices through reviews and opinions about travel-related content and often engage them in interactive forums.

 4 Read more

Once upon a time, on hotel reception desks, there was the bell and behind it the bellhop that jumped up at the customer’s call. After the bell came intercoms and the first phones. Since then things kept evolving rapidly and today the fate of the hospitality industry seems to be inextricably linked to the advent of smartphones.

According to analysts, 2017 has been the year of these “mobile allies” and now as technology moves the world and firms of all market sectors cannot survive without it, the hospitality industry is riding the digital revolution wave with a particular focus towards digital mobility as the use of smartphones seems to affect all businesses including hotels. Smartphone diffusion indexes, that had already been impressive in 2016, grew from 2.1 billion users to 2.31 in 2017 and will be around 2.5 billion in 2019 (just over 36 percent of the world’s population is projected to use a smartphone by 2018).

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