Hotels

Reputation management - Manet Mobile Solutions

Running a hotel can be an incredibly rewarding and fulfilling job. Each day, you’ll have the opportunity to show your guests a great time while taking care of their every need. However, not all of your customers will be as satisfied with the experience as you hope, and they may turn to social media and review websites like TripAdvisor and Yelp to air their grievances. This can damage your hotel’s reputation, making it more challenging to bring in new guests to your property.

Fortunately, there are steps you can take to boost guest satisfaction, respond to negative reviews and prevent future dissatisfaction so that you can maintain a favorable reputation. Here’s how to do it.

data mining for hotel reputation management - Manet Mobile Solutions

Start by Collecting Data

It will be difficult to manage your hotel’s reputation if you don’t know where you currently stand, so your first step should be to find out. Collect comment cards from guest rooms, and have a look at your property’s page on popular review sites. It is also a good idea to keep track of the most common requests your guests have, like additional pillows, in-room safes, and other amenities. This will give you a sense of which areas of your service might be in need of improvement. Going forward, continue to track all of this data to update your records and continue to improve.

hotel staff seminar

Educate Your Staff

Many customers won’t take the time to leave a comment card or review, but you’ll still want to know how they enjoyed their stay. Your staff can be invaluable in this regard, as they are the ones who engage with your guests face-to-face each day. Train your employees to report customer comments, both positive and negative, so that you can add them to the records you started in the previous section.

Part of your team’s training should also include teaching them how to anticipate potential issues. If they are able to prevent a problem before it occurs, your guests may never be the wiser. If a problem has already occurred, your staff should have the tools and authority they need to resolve the issue as quickly as possible. A speedy resolution to a problem could turn a negative review into a positive one despite the complications.

monitoring hotel reviews -

Monitor Customer Feedback

As you continue to collect information about the customer experience in your hotel through comment cards and online review portals, keep an eye out for any trends. For example, you may have had a lot of positive reviews in the past, but your most recent views may skew towards the negative. This could be a sign that the quality of your hotel is deteriorating in terms of customer service or the property itself. Of course, the opposite could also be true, with past negative reviews making way for more positive ones as you improve your level of service.

Even if your reviews are generally positive, it is still possible to get a negative review here and there. As hard as you might try, it is virtually impossible to please every single guest. Circumstances out of your control, like power outages, guests’ moods, supplier issues and other complications could impact the guest experience. Even if a negative review is an outlier compared to your other recent reviews, you still shouldn’t ignore it. Every negative comment is an opportunity to improve, so take advantage of that chance.

reply to hotel reviews

Respond to Customer Comments

Each customer comment or review also presents you with a unique opportunity to showcase your hotel’s professionalism and responsiveness. When you get a negative review, take the time to respond to the customer, apologizing for any issues that arose. This is a great opportunity to explain to the guest how you have improved your hotel to prevent the problem from happening again. You can also invite them to come back at a discounted rate to see how much your property has improved since their last visit. This is your chance to turn a negative review into a positive one. If the review is on a public forum offer to take to conversation offline to resolve it.

Don’t focus solely on the negative reviews, though; your satisfied guests deserve some attention as well. Thank them for their patronage, and let them know how pleased you are that they enjoyed their stay. This small effort can go a long way towards strengthening your brand’s relationship with your customers, making it more likely that they will want to stay at your hotel again in the future.

Make the Most of Digital Reputation Management Tools

There are a variety of free and paid tools available to you to make managing your online reputation easier. Sites like BrandYourself, or Customer Alliance for example, scour the web in search of any mention of your brand, hotel name or other keywords you choose in order to identify any negative results that turn up in the search engine results. You’ll then have the opportunity to address these issues. If you can find this information online, so can prospective customers, so it is in your best interest to ensure everything is as positive as possible.

hotel digital footprint

Build Your Hotel’s Online Presence

Many of the strategies outlined above are reactive rather than proactive. With social media, your hotel’s blog and your brand’s website, you have the opportunity to tell your brand’s story in the way that you want it to be told. Posting regularly on your blog and social media makes it easier for potential guests to engage with your brand, solidifying your relationship with them. Don’t just post random things just to have something up there, though. Think through a strategy before you get started, and make sure that each post speaks to the brand and personality you are trying to convey and that you engage a conversation with your clients.

Reputation Management Is a Long-Term Goal

As frustrating as it might be, you can’t transform your hotel’s reputation overnight. It will take a concerted effort on the part of everyone who works at your hotel to provide the best possible service to your guests. Rest assured, though, that with consistent, focused effort, it is entirely possible to turn around negative impressions of your property, turning dissatisfied guests into loyal, long-term customers.

 Like
free hotel wifi zone

Staying in a good hotel comes with certain expectations. Comfort, rest, and the privacy to do what you need to do. It’s your base of operations and you need to feel confident that, whether traveling for leisure or work, your stay will be productive and without risk.

happy and busy hotel guests

This is why we have implicit trust in hotels the moment we walk through the door. Paying for a service, you expect things to be taken care of. This is also true for web connectivity provided by hotels. Using hotel wifi means you are voluntarily handing over your information to a network without understanding how trustworthy it may be, and since most major hotels use a third-party network provider to cater to guests’ wifi needs, this can mean that those networks are not thoroughly checked to ensure they meet digital privacy and security standards.

So, what are the issues involved and what are the best alternatives to ensure your digital privacy while staying in hotels?

Personal Security

When you make an assumption of security on a hotel network, two things can happen.

Firstly, there is none: most hotel networks do not require a password for ‘guest convenience’ so the link is unencrypted, leaving it open to hackers.

Secondly, you jump on the network with your device and you see a hotel-related pop-up for a software install that is necessary to keep using the wifi. You click ‘Accept’ and download the patch, of course, because you’re safely behind closed doors. Right?

Wrong.

personal data security

Downloading means willingly giving access to your computer because you may have unwittingly accepted a piece of malicious software designed specifically to hitch a ride on your system. It’s like a parasite, and hackers can then see your personal information, login and password credentials when you use them.

An equally simple hacker strategy is to set up a separate network masquerading as the legitimate hotel network. Many guests assume the correct network name and click to join. It’s a terrifyingly low-tech method to gain quick access to your digital life. For example, if you open your device in your room and see a generic “Hotel Guest WiFi” network, would you click to join?

Certain legitimate equipment that hotels use may also be suspect. The ANTlabs InGate device, for example, is a widely adopted technology that allows hotels to streamline setting up their WiFi networks. However, since the manufacturer failed to understand that their product had a vulnerability easily exploited by hackers, they were unaware that their clients’ hotel networks were easily compromised in 277 hotel locations globally.

intense use of internet connectivity from travelers

The adoption of the General Data Protection Regulation (GDPR) within the European Union (EU) since May 2018 has also meant significant changes to data protection standards throughout the EU, together with matching penalties for non-compliancy. Hotels, by their nature, are open targets for data attacks due to a large number of daily guest transactions and turnover. Under GDPR, hotels are obligated to report network security breaches within 72 hours to the authorities, and many hotels are inadequately prepared in terms of on-site network quality and staff training to deal with such threats. Education for new regulations is an additional financial investment for hotel owners, so there is still uncertainty surrounding effective adaptation to the new laws.

Given the general concern surrounding the viability of hotel guest networks, and how these may affect both smaller hotels and the larger worldwide chains, the most pragmatic consumer advice is simply not to rely on hotel WiFi.

So, what are your options?

virtual private network

VPNs

Virtual Private Networks (VPNs) encrypt your digital activity and mask your location by creating a discreet ‘tunnel’ from your system to the required remote site. Your data flow through a ‘tunnel’ on a public network, the difference is that you share that tunnel with everyone else.

On a VPN, this means you cannot be targeted specifically based on wherever you log on, and also that if hackers even gain access to your system, all they will see is an encrypted and illegible data stream. You generally understand that your data is going where it needs to and that nobody can access it en route.

However, there are a huge number of VPN providers and this is where some of the problems begin. It can be challenging to understand which services to trust and whether paying for a VPN subscription will guarantee your privacy when there are free providers promoting the same service. Some may display issues such as vulnerabilities while handling cookies, the tiny bits of data sent from a website and stored on your system while you are browsing that site. These vulnerabilities may be circumvented by changing your device settings from a plain HTTP connection to HTTPS, but many users find such operational complexity unacceptable when paying for a VPN.

You are still placing your personal details in the hands of another service, so ultimately a VPN’s success is dependent upon a thorough examination of that provider’s credentials, service quality and reputation.

personal mobile data is limited

Personal Mobile Data

Another option while staying in hotels is, of course, to simply continue using your existing mobile data plan. This makes sense. By staying with your regular data provider you are decreasing the potential for new network adoption and opening entry points for attackers.

However, traveling often means jumping outside of your mobile provider’s territory, incurring widely differing roaming fee structures, depending on the reach and consistency of your plan. These can sometimes feel more like penalties, for example receiving a text advising ‘100MB data per day’ effectively means a few minutes of map navigation, extremely light browsing, and minimal communications. Feeling hampered by data limits is stressful, whereas navigating new cities or surroundings with ample connectivity means you can actually enjoy and optimize the technology you carry with you.

Besides, contacting your provider prior to traveling simply to check how your costs will be impacted is arduous, and you also need to ensure you cancel any activated international roaming service once you return home.

Alternatives

There are more creative options to explore though. Many hoteliers are beginning to understand the fundamental need for offering a seamless, secure, and resilient data connectivity experience for their guests.

manet mobile wifi hotspot with unlimited internet connectivity

One approach spearheaded by Manet has been to place free 4G connectivity and free international calls within the guests’ hands. By providing high-end Samsung smartphones in rooms, guests have a user-friendly, customizable device that operates on Android, the world’s most widely adopted system. The phone functions with all the convenience expected, without limits, works as a mobile wifi hotspot allowing hotel guests to stay connected on the web inside and outside their hotel and is fully integrated with the hotel systems for simplified access to hotel services and guest room linked device control.

Such solutions provide an effective remedy to guest concerns about using foreign WiFi networks susceptible to breach, or relying on personal expense to operate online when data should be part of a hotel’s service offering.

For the hotel, this approach also creates an opportunity for increased, simplified guest connection and service, while multiplying channels for revenue generation possibilities.

 Like

You’ve heard it before: “Content is King”.
Maybe. Maybe not. For your guest, however, only one thing is king, queen, and the whole darn kingdom: their experience.
According to a study by Think with Google, consumer intent is far more important (and indicative of purchasing probability) than mere demographics.
In other words, it’s not who a person is. It’s all about what a person does and how that person behaves.
Why? Because customers make their buying decisions based on a series of interactions called “micro-moments”. These are seemingly small but incredibly significant details about the way a brand reaches out, interacts, educates, offers, and enhances the customer’s experience.
“Intent beats identity. Immediacy trumps loyalty. When someone has a want or need, they turn to their smartphone for help. When a need arises, people turn to search and YouTube to look for answers, discover new things, and make decisions…Understanding and…meeting [your customer’s] needs in the moment are the keys to winning more hearts, minds, and dollars.” — Think with Google, “Why consumer intent is more powerful than demographics”

The importance of reputation management for hotels - Manet Mobile Solutions

So What Do Guests Need?

Excellent question. Let’s take a look at guest/consumer behavior for the travel, hotel, and booking experience.
Says TripAdvisor, 83% of travelers rely on ratings when choosing a hotel
68% of guests want to speed up the check-in process by using their smartphones
• While email’s open rates are down to 20%, text messaging read rates are 98% (aka, marketers haven’t over-saturated the use of text yet so the time is ripe to harness the power of text as a mode of communication)
• 80% of customers prefer to self-serve in order to get the information that they need (TechRadar, 2018)

• Since guests are already reliant on and wedded to their smartphones, hotels like the Hilton are now offering customers a chance to use their smartphones/mobile phones as a hotel room key (Financial Times)
• According to Google, one in three travelers across the world are using digital assistants already to research and book travel, searching for everything from flights to hotels, suggesting that mobile is the platform on which consumer behavior is occurring (Google/Phocuswright, 2017)

So…Why Text?

Text messaging — using text as a platform and method — is an innovative, low-cost way to do more than just communicate with a customer. Instead, hotel marketers can actually use the communication method to enhance the customer experience.
Why? Because customers are already asking for and relying on text. And text messaging has its own inherent strengths that make it a natural contender in the bid for your guest’s attention.
When you take a look at the behavior consumers/guests are already exhibiting, text messaging is a clear solution:
• Hotels that have adopted automated text messaging for guest communication strategies have seen a 25% increase in their guest engagement (ALICE).
• Texting offers immediate contact because smartphone users send and receive up to 5x more texts than phone calls.
• Text messaging automation offers template responses to “frequently asked questions”, except that the responses are much more instantaneous: Answers to questions like “What’s the WiFi password?” and “What time does breakfast start?” meet your guest at the point of their need, via an instant text.
• SMS or “mobile” marketing brings together three key elements — customer service, customer loyalty and mobile integration.
• Since texting is already a part of normal consumer behavior, the barriers to adoption are low (even when compared to an app, which is dependent on the consumer actually bothering to go and download the app).

texting in the hospitality industry
How are Hotels Making Use of Text?

Creatively, in fact.
There are leaders in the space as well as independent hotels that are equally as innovative in their use of text messaging to enhance and win over the guest experience.

Marriott

To enhance the guest experience and reduce the amount of time guests were waiting (an annoyance that guests reported significantly reduced the enjoyment of their overall stay), Marriott implemented a text-based service to respond to customer requests. This included calls for room service and house-keeping.

Aloft

Knowing their consumer/guest demographic well, Aloft decided to “speak” in the language of their mostly-millennial guests.
That would be the language of the emoji. To introduce text messaging into their communication strategy, Aloft implement an offer call, “Text it, Get it” (or TiGi, for short), where guests can text a specific set of 6 emojis (which correspond to packages offered by the hotel) and receive that service.

Here, there’s a double novelty going on: Not only is Aloft using a popular, informal and instant method of communication, they’ve also done their due diligence in creatively “packaging” six distinct “services” that their ideal guest has asked for (often, presumably) before.
Cure for a hangover anyone? TiGi!

text it get it in hospitality

Holston House

Located in Nashville Tennessee, Holston House relies on text messaging to streamline their entire communication strategy, from start to finish.
Upon arrival, guests are welcomed via text and encouraged to check-in using a self-serve platform. During their stay, text allows a continuous flow of dialogue between the guest, their needs, and the hotel staff. At departure, Holston House uses text messaging automation to encourage feedback, send surveys, and resolve issues before the guest has left the premises.

MGM Mirage

With a generous budget, MGM Mirage uses SMS or mobile marketing, via text, to coach the customer’s future purchase, besides providing up-to-date customer service.
To bring together loyalty, customer service, and mobile behavior, MGM offers guests real-time promotions which are then texted to their guests’ phones. This might include discounts on entertainment events or information on the hotel’s own amenities that a guest would be wondering about.
They used insight garnered from their marketing platform to tailor messages to guests, based on purchasing and booking history. This drove up revenue and continued to evolve the tracking of what guests truly desired.

Hard Rock Hotel & Restaurant

The Hard Rock Hotel and Restaurant has always been ahead of the curve. They’ve started to use SMS or text messaging to promote events and products — but only to customers most poised to buy that particular product or service.
Right time, right place.
They also use “shortcodes” — such as texts with a prompt to message a particular code to a particular number — to promote their loyalty programs, a win-win for guests looking for exclusive offers, and the hotel, looking to build a solid guest list to market to in the future.

hard rock cafè sign - manet hospitality blog
Here’s My Number…So Text Me Maybe

Both the big wigs and emerging hotspots are using text messaging automation and SMS marketing to bring together a customer’s loyalty, their intent or behavior on a mobile platform, and the integration of personalized marketing offers to make sure their current experience has been everything the guest had hoped for.
So how does a hotel benefit from all this?

24/7 Availability

While your front desk is sleeping, your guests might not be. Use text messaging to cut down on the number of employees required at the front desk or lessen the load/traffic on a busy front desk during the wee hours of the morning.
Text messaging allows guests to access the “point of contact” that a front desk represents, without the hotel actually having to serve and fulfill individual requests that may be “minor” but are no less time consuming and certainly contribute to a guest’s experience.

Earning better reviews

Text messaging can capture guests at the most pivotal moments — those “micro-moments” we were talking about — to translate their satisfaction into a better review.
See, it’s not only about capturing a review in a streamlined way (via a text survey) — it’s about actually using text messaging to capture guests right after a moment where you, the hotel, have managed to get their request done just right. Making use of this moment — and, indeed, gaining insight into when that moment occurred — is where SMS or mobile marketing comes into play.

Saving on time for both hotels and guests

Five front desk staff, a team of house-keeping staff, one booked-up weekend and 50 guests.
You do the math.
Text messaging as a method of communication can cut down on major time spent on routine, face-to-face interactions.
To make sure that all operations are running smoothly and respond to each guest’s expectation in a responsive, aligned and updated manner, hotels can use text messaging, not only as a means to ask and answer but also as a means to offer.

This saves immensely on time, not by “cutting down” or reducing human interaction, but, rather, using human interaction to where it is most needed.
Checking in, an action that can be automated, is not one of them. Bringing a guest their request, or responding to a booking snafu, however, is.

room service through texting - manet hospitality platform

Engaging and nurturing customers who are on your list

Once a guest has booked with you or they’ve checked in, you’ve got their information — including email and phone number — to communicate with again.
Since we saw that email is not as effective as text for getting opened (hello, Gmail Spam Folder), the instant nature of texting allows guests to access the hotel’s amenities while the hotel can access a guest’s needs, tapping into their wants and delivering the products or services that respond to these.
But let’s think about the future: Once a guest has opted-in to a loyalty platform or your app’s newsletter, they are not just prospects but actual qualified leads simply waiting to find the right offer again.
It’s up to you to craft that offer, personalize it, and then deliver it at the right moment.
But before you can get there, it’ll take a series of interactions with your guests on your list to nurture that sale.

Increasing revenue

These series of interactions over text — from product and service offers, upsells, incentives, loyalty discounts, Q&A, guest requests, automated feedback and reviews, and information on amenities  — all lead to one thing:
Increased revenue.
If a guest has a positive experience, from the moment of their pre-arrival to the moment of their departure, not only are they more likely to refer other travelers and guests like them, they’re also more likely to return.

increasing revenues with texting - manet mobile solutions
So, what’s really going on here? Why is text messaging so effective?
Well, there’s a caveat here. Text messaging is only effective when used as one part of a communication strategy. Certainly, the immediacy and ease of text messaging makes it a viable method for hotels and a delightful, simple experience for customers.
But there needs to be some intent and structure behind it. A simple, “Welcome to our hotel” is unlikely to be the weight that tips the revenue scales in your favor.
Instead, it’s the opportunity to personalize and use omnichannel marketing that makes text messaging as powerful and potent a tool as hotels can have today.
Think about it: If you get a text welcoming you, inviting you to check in and then, once you’re checked-in, offering you the exact product or service that would enhance your stay (such as an invitation to grab some Vitamin Water or a suggestion for a nearby restaurant or cafe), how much more likely are you to, firstly, capitalize on these suggestions and, secondly, perceive your stay in a more positive light?
It’s a question worth asking. And hotels will be answering via text.

 Like
Customer expectations - Manet Mobile Solutions

“Finders Keepers, losers weepers”, this old English adage, also a readjustment of an ancient Roman law (the res nullius) concerning the legislation of lost items, should be well kept in mind by the hotel industry operators.

In fact, hosting customers for the first time is, in perspective, a huge opportunity, like finding a diamond box at the edge of the road.

This affirmation is true as much as that offering customers a unique stay experience is equivalent to stimulating them to repeat their pleasant experiences and so to securing their loyalty.

Experiences delivered to customers depend much on the surprise or wow factor that every player of the hotel industry is able to create. To use a love metaphor, without “love at first sight”, conquering the hearts of new customers, and thus seeing them return, is really tough!

So how can hoteliers achieve customer delight and see their guests come back overtime? Below you can read some useful tips on the topic. While reading, always keep in mind that success in hospitality depends on how well a hotelier knows his/her guests and is able to anticipate their requests.

So here are our tips:

Underpromise and overdeliver: take control of your guests’ expectations

It might seem strange to you but there are still lots of hoteliers who keep promising services and experiences they are not able to deliver to their guests hoping that this way they will increase their guests and revenues. This is a huge problem for hoteliers as well as for their guests. For the latter because they arrive full of expectations and then receive a disappointing experience. And for the former because in the best-case scenario they’ll see their guests leave and never come back while in the most realistic scenario they’ll also get bad guest reviews on popular online travel portals. Bad reviews should be avoided at all costs given their enormous impact on travelers’ choices. So keep your guests expectations aligned to what you really can offer them by being transparent, truthful and building trust with them during every preliminary information exchange.

Targeting - Manet Mobile Solutions

Perform proper targeting: know your guests, be proactive

“Anticipate, be proactive” is what’s written in a passage of the famous book “The Art of War” in which the Chinese philosopher Sun Tsu underlines the importance of studying the enemy in advance to be ready in case of battle. His recipe for success works for the hotel industry too where targeting properly customers by studying their habits and their preferences is very important for understanding their expectations. In every business, different customer groups have different expectations. This is true in the hospitality industry too as its wide variety of target segments like business travelers, leisure travelers, millennial travelers, group travelers, chinese travelers, female travelers, adventure travelers, wellness travelers, just to mention some, represent a wide variety of traveler groups with different accommodation and services needs and expectations. If for example, your target customers are families with children you must offer them kid-friendly facilities and services. If you’re aiming at senior travelers you must prioritize comfort and assistance services. If your customers are business travelers you must keep in mind and offer them convenience. The more you interact with your customers the more you discover about them and the more you understand what your main target clientele expects from you. If you’re wondering how to built interaction with your customers just think how many digital and technological tools are available today: from social networks to advanced crm platforms, from instant messaging tools to advanced digital marketing and advertising platforms.

Hospitality technology - Manet Mobile Solutions

Embrace technology: smart-up your hotel

While it is true that new technologies represent valuable allies for hoteliers in building engagemet and collecting information about travelers, it is also true that technology and digital tools rank high in travelers’ accommodation service preferences, choices and requests. Modern travelers rely on technology during their everyday life so they also expect ubiquitous digital service continuity during their travel and hotel accommodation experiences. A research report published by Oracle focused on the relationship hotel guest expectations and technology. More than 64% of the interviewees said that it is “extremely or very important” for hotels to continue investing in technology and 71% of them said they expect easy and fast check-in at their arrival. Just think how much keyless smart locks, digital keys and mobile apps can improve check-in experiences creating a positive first impression in hotel guests, influencing their loyalty and future accommodation choices. Two other very important traveler experience factors, host-guest communication and service customization, rely mainly on technological tools today. Just think of chatbots, instant messaging, IoT and smart rooms to get an idea of the diffusion of technology in the hospitality industry. So if you want to attract travelers to your hotel invest in technology!

Service customization - Manet Mobile Solutions

Focus on service customization: become the genius of the lamp

Thanks to modern digital marketing and crm tools hoteliers can perform extremely accurate profiling of their guests and collect incredible amounts of market data transforming themselves in geniuses of the lamp able to fulfill all their guests’ most profound wishes and desires making their stays unique and extremely pleasant and skyrocketing hotel reputation and customer loyalty. Providing tailor-made services and expriences to hotel guests has never been easy like it is today so sit in front of your personal computer and start mining data about your market’s needs and trends immediately!

In conclusion, knowing your guests, meeting or exceeding their expectations and providing them with hi-tech services and tailor-made experiences is the best way to make sure they’re going to be loyal to your brand and share good comments about you with their peers. “Season” these basic rules with attention to details like, facility cleaniness, staff helpfulness and reception friendliness and your hospitality business’ success is guaranteed!

 Like
amazing hotel experiences

Hotels are back with a bang.

And guests are responding very positively. According to a survey conducted by TripAdvisor, 1 in 3 travelers planned to spend more on travel in 2016 than they did in the previous year.

This attitude is compounded by a major shift in both the travel industry as well as travelers themselves. Trivago’s recent purchase of AI startup Tripl shows that hotels have a greater drive towards personalization and fostering a genuine curiosity in travelers when creating one-of-a-kind experiences for guests.

Meanwhile, CEO of Placepass, Emily Bernard says that “[E]xperiences are the future of travel,” and that “immersive in-destination activities” are on the rise.

So, where can you count on undertaking an experience you won’t soon forget? We’ve scoured the globe for five of the best (and most unique) experiences offered by hotels.

1) Experience the Great White North at Kakslauttanen Arctic Resort

There’s a reason for every season, goes the old saying. And, we’re pretty sure that the likes of winter and Arctic chill were invented specifically so guests could undertake the truly other-worldly experience that the Kakslauttanen Arctic Resort in Finland offers.

From late-August to April of each year, nature puts on a lights show like no other. If viewing the Northern Lights is an experience on your bucket list, be prepared to not only check it off your list but to do so in style.

The Kakslauttanen Arctic Resort’s glass igloos offer an incredible, unobstructed view of the Arctic sky. Be prepared for a view filled not only with stars that seem to outnumber the sheer grains of sand on Earth but the luminous, mysterious dance of the Aurora Borealis.

The Great White North at Kakslauttanen Arctic Resort

Each igloo is masterfully designed with private curtains, climate control, private bathrooms and hot showers. If you’re looking for a communal feel, head to the common areas for a soak in the sauna.

And what about the day? Experience classic Arctic activities like snowmobiling, ice fishing, sled dog training, and the quintessential reindeer sleigh ride.

snowmobiling hotel experience

2) Live Like a Desert King at Qasr al Sarab Desert Resort

One of the few things that interrupts Rub’ al Khali, the “largest uninterrupted sand desert in the world” is the majestic vision of the Qasr al Sarab Desert Resort.

A multi-faceted experience, the “Empty Quarter” is packed-full of what the Qasr al Sarab Desert Resort calls, “The Spirit of Arabia”.

spirit of arabia hotel experience

Guests at Qasr al Sarab can expect to enjoy a full day, beginning with a tour of the desert at sunrise, a unique and nearly mystical experience. Then, guests can experience scores of activities including dune dashing, camel rides, horseback riding, archery, falconry and even cooking classes.

After the day is done, guests can head to the traditional and exclusive Hammam spa, touted to have healing desert elixirs, with authentic hammam rituals, before taking a dip in the common area free-form pool, completely shrouded by the stars.

3) Cliff Camping at Estes Park

Not for the faint of heart but not to be shied away from either: The chance to sleep at the face of a mountain may not immediately appeal to everyone but it’s an experience you should absolutely undertake…if you dare!

Colorado’s breathtaking Estes Park is where camping and outdoor enthusiasts head up a mountain and then rappel down its rockface to set up shop on a nylon cot just big enough to accommodate two sleeping bags.

While cliff campaign experiences are usually set up by serious climbers like Harry Kent of Kent Mountain Adventure Center, travelers don’t have to be major climbers to undertake this once-in-a-lifetime experience.

In fact, Kent’s operation focuses on providing these experiences in safe, controlled settings, aimed specifically at newbie and inexperienced climbers. If there’s one thing that will put the spirit of the mountain in you, it’s the feeling of being utterly alone on the side of a cliff for the night.

cliff camping hotel experience

These dreamy views are something every traveler will appreciate more because they had to work for them.

4) Get Up Close and Personal with Big Game at The Ark

After Queen Elizabeth’s accession to the throne was marked by her prior experience at Tree Tops in Kenya, Big Game viewing experiences became more popular than ever.

Today, it’s not only royalty that can engage in a coveted spotting of the wild’s “king of the jungle”.

Located in Aberdare National Park is a sanctuary that overlooks a floodlit waterhole and salt lick, which makes for a communal experience for creatures like hippos, giraffes, zebra and even elephants, as well as the curious humans who can view them from up high.

safari hotel experience

Creatively named “The Ark”, this makeshift-hotel-and-sanctuary is actually an experience in itself. There are four viewing decks with balconies and lounges for observing animals, as well as a hidden, ground-level bunker perfect for wildlife photography enthusiasts looking to capture animals through the lens.

wildlife hotel experience

Once you’ve acclimated yourself to your fellow neighbors, take a safari drive into the bush, a guided nature walk, go bird watching or visit the Moorlands, where the magnificent waterfalls of River Magura, River Karuru and River Chania await. For something more low-key, finish your trip with some trout fishing.

5) Relax and Breathe Deep…Underwater at Song Saa Private Island

With experiences like this, it’s truly difficult to pick favorites, but we saved the “best” for last.

Remote and riveting, Song Saa “Private Island” makes you think of some secret, clandestine spot of luxury.

The reality is not far off. Song Saa, which is an affectionate Khmer term for “sweethearts”, is a set of twin islands surrounded by dazzling turquoise waters off the Gulf of Thailand. It’s also the spot where Australians Rory and Melita Hunter set up their dream of a private island luxury resort that provides local conservation efforts as well as unique experiences for travelers.

private island hotel experience

While “private island” seems to imply exclusivity and luxury, Song Saa’s experience is more about the harmonious. The islands of Koh Ouen and Koh Bong are connected by a footbridge, and positioned just off the shoreline is its world-class restaurant and lounge.

nature hotel experience

The ethic at Song Saa is simple: Nature and natural beauty are one in the same. Instead of a dedicated spa center, there are various “regenerative sites” through which guests rotate for a truly bespoke experience. All around, the presence of the ocean, the rainforest and the tropical wildlife give guests the chance to rejuvenate.

Song Saa features a team of locally and internationally-trained therapists who range from Khmer practitioners to yoga masters and ayurvedic therapists. Guests can also enjoy an engaging set of activities like paddle boarding, local gardening workshops, rainforest hiking, kayaking, snorkeling, and cooking classes, to name a few.

travel style hotel experience

A particularly notable and memorable Song-Saa-exclusive experience, however, is the underwater meditation. Guests begin by scuba diving at dusk. As the moon is rising, the island’s only light source makes for an eerie and spiritual mood. A relaxation and meditation expert leads the experience underwater, using special breathing equipment and waterproof personal players.

Hotels are not the only ones changing things up. Tour operators and travel companies are popping up offering packages that are tailored to travelers’ “Travel Styles”.

Are you a “Discoverer”? Or, perhaps, an “Independent Insider”? There’s a trip for that.

The experiential and the immersive itinerary is not a trend but a new reality. Hotels are getting on board and riding the wave by offering the chance for guests to make memories. And travelers are only too happy to do so.

 

 Like
hotel fidelity programs - Manet Mobile Solutions

In February 1983 Holiday Inn launched the first hotel Loyalty programs, and two months later Marriott followed the precursor launching its own hotel reward program. The foundations of one of the biggest hospitality trends were laid and, at the same time, Internet started taking its first steps (the word internet had been coined in 1982, almost a year earlier). Since these mythical times – the prehistory of loyalty programs – many things have changed and today the hotel industry players are now competing strongly for Baby Boomer and Millenial customers’ loyalty while trying to conquer and secure the future market segments.

happy traveler - Manet Mobile Solutions

Starwood and Marriott, the best rewards programs for frequent travelers

According to the best hotel loyalty programs ranking published in March 2018 by The Points Guy, a popular website dedicated to airline and hotel loyalty points, Starwood Preferred Guest is the best rewards program. The criteria used by The Points Guy are based on point utility. Starwood gives guests “Starpoints” (Regular members earn 2 Starpoints per dollar spent), a currency that can be used not only for getting a free stay but can also be transferred to a wide range of airline partners with considerable bonuses for elite members. It’s also relatively easy to earn the points through elite bonuses and spend them on the program’s co-branded credit card. SPG towers above competitors in The Points Guy ranking, but is only fifth in the J.D. Power ratings where Marriott is the winning horse instead (in The Points Guy ranking Marriott is sixth). The key evaluation factors of this ranking are generally geared towards mainstream and casual travelers and measured on a 1,000-point scale, that puts in order of importance four factors: ease of earning and redeeming rewards (35%); program benefits (27%); account management (22%); and member communication (16%). Anyway after comparing the two lists, Starwood apparently still has the best rewards program thanks to an incredibly versatile system of point redemption. Other hotel chains (like Marriot) grant more points per dollar but Starwood has a really vast array of earnings options(airlines, Uber, eating at Starwood restaurants, using Starwood credit cards, making a Green Choice etc.). For example, starting from a minimum stay, Starwood customers are awardedwith free internet, room or suite upgrades, free drinks, late checkout, free breakfastand more. Starwood also has one of the biggest networks o partnerships, especially with airline companies, and it’s possible to convert SPG points in upgraded seats, faster check-in, priority boarding, and free checked bag.

hotel fidelity programs - Manet Mobile Solutions

3 other top loyalty programs

According to the above mentioned classification comparison systems, (Points Guy and J.D. Power), on the Olympus of loyalty programs, next to Starwood and Marriott there is the World of Hyatt rewards program. Despite their small portfolio of properties they have a high percentage of Luxury Properties (about 6% of their total properties), and they can boast tremendous Elite Status benefits like suite upgrades,guaranteed late checkout and co-branded credit cards offering many opportunities to their guests. The wooden medal goes to Hilton with their incredible portfolio of hotels and rooms spread in over 100 countries all over the world. Hilton guests have a lot of perks such as complimentary wi-fi, member-only rates, and free sharing of points with the program’s new family pooling feature. The Hilton’s co-branded credit cards offer a wide variety of benefits and thanks to their programs, they have one of the biggest catchment areas in the hospitality industry. The fifth loyalty program in the comparative ranking here described,, is the Intercontinental Hotel Group Rewards. Their affiliated customers have guaranteed lucrative promotions and bonuses globally thanks to a large number of hotels scattered around the world with a unique geographic spread.

young traveler - Manet Mobile Solutions

Focus on Next Generation Guests

The hotel industry, in a constant effort aiming to attract new customers, is creating new strategies focused on next generation guests. An interesting study published by Taylor Short – Market Research Associate at Software Advice – shows why Millennials are so attractive for big brands. They are not just customers of the future but they represent the next lucrative customer base because they have more money available for travel than their predecessors and in the future, entering their peak earning years, this generation will provide the majority of spending for travel and leisure. According to this research next-geneneration customers are spending more than ever on travel, with 26% saying that they spent more on vacations than in the previous year. Furthermore,there is no doubt that these individuals are more technologically inclined and connected to the internet than the previous generations, so the opportunities of reaching them are many more than thaosefor other age groups. The research also show that the “new guests” are very attentive to their expenses and they tend to spend their earned points on rewards such as free or discounted hotel stays (51% of respondents) because redeeming points in this way helps them save money on purchases they would likely make anyway on future trips. Another interesting fact is that millenials (58% of respondents) find hotel loyalty program apps valuable. Their segment accounts for the largest percentage of mobile app users and offer big opportunities to hotels as the latter can use these technologies as a preferential channel to communicate with the former and send them notifications for upgrades and services. It would be a mistake to underestimate the fact that the new generation of travelers considers travel a priority and they want to feel like they’re part of their favorite hospitality brands’ worlds. With apps, social media and new technologies, hotel companies can establish fast, continuous and direct communication with Millenials who seem to enjoy this technological contant with brands of their interest. Summing up what is written above, loyalty programs in the hospitality industry have evolved as a reflection of major societal trends focused on digital interaction and constant contact with new generation travelers. The world wide web andmobile apps are vital tools for the success of any hotel loyalty program as they provide hoteliers with the ability to stimulate and surprise their prospects and customers easilly and effectively.

 1
the future of hospitality - Manet Mobile Blog

Every time you think about or plan your next trip, do you ever wonder what the future of travel and hospitality looks like? Digitization has brought massive changes to the travel industry delivering highly personalized experiences to travelers. So if you really want to get an idea of what’s next in the hospitality industry, you better watch out for these 5 major trends for the upcoming year.

1. Blockchain technology

Blockchain - Manet Mobile SolutionsBlockchain technology is about to take hold and radically change the global economy including the hospitality industry. Originally devised for the Bitcoin digital currency, the blockchain is starting to be used in new applications every day aiming at eliminating middlemen and intermediaries from provider-to-consumer transactions, allowing people to execute contracts (bookings for example) without the need for a “trusted” third parties (online travel agencies for example). Within the hotel industry horizon, numerous brand new companies are already showing up, offering platforms on which customers and rental providers can directly contact each other for free, without paying any commission. Winding Tree, Lockchain, Trippki, Fujinto, Emphy, Abab and Pally are some examples of companies using the blockchain to disrupt industries in the belief that travelers shouldn’t have to pay high rates to OTAs to get a good room, and hotels shouldn’t have to raise their rates to account for the cut the agencies take. Their claim is to ”make travel cheaper for the end user while making it more profitable for suppliers”, moreover “allowing small companies to compete with big players”, quoting Winding Tree.

2. Chatbots and Artificial Intelligence (AI)

Chatbots - Manet Mobile SolutionsAt present, the most widely recognized AI application in the hospitality business is chat-bots. Due to their ability to provide answers in many languages, 24/7 and by means of familiar online services like direct messaging apps, they have become extra-useful tools for hoteliers, freeing up precious time for the staff and providing fast and tailored responses to customers. Accor Hotels designed it’s bot to be able to collect stories and experiences related to places and therefore to guide guests throughout them by means of geolocation. The Cosmopolitan Hotel in Las Vegas equipped its bot, named “Rose”, with an unprecedented flirty and funny personality she uses to recommend amenities and make reservations for clients in a totally new way.

3. Robots

Robots - Manet Mobile SolutionsThe Frankfurt-based, International Federation of Robotics, predicts a 20 to 25 % increase in sales of professional service robots (defense robots, cleaning robots, medical robots and logistics systems robots) per year through 2020, from around 79,000 last year. Robby Pepper, developed by Japan’s Softbank Robotics, is the first robot concierge deployed in an Italian hotel on Lake Garda; he can speak Italian, English and German, answering guests’ questions regarding topics like the spa, restaurants and opening hours. This summer’s tourist season will provide Robby with the crash course in unanticipated questions, not to mention accents, that will help him improve his knowledge, vocabulary, and his ability to answer. In 2016, 7200 public relations robots, providing mobile info and assistance like Softbank’s Pepper, were sold — a full 135 percent increase over the previous year. German hotel chain, Motel One, uses a lederhosen-clad concierge named Sepp to greet guests arriving in its newest location in Munich. Sepp can answer a wide range of guests’ questions, from personal to general. Meanwhile, Singapore offers two cutting-edge examples of this fast-growing technology. The first can be found at the M Social hotel, “employing” Aura, a front-of-the-house robot, used to deliver small room amenities like water, towels, and toiletries to its guests. Elsewhere in the city, the Jen Hotel uses a pair of colorful butler robots named Jeno and Jena for guest-oriented services like the delivery of in-room meals. LG gave us a glimpse at the next generation of hospitality robots with CLOi during this year’s Consumer Electronics Show. CLOi represents the next development in hospitality robotics, with even more engaging robots that can clean up, serve food and drinks with a built-in sliding tray, handle baggage and payments during check-in and check-out, and provide directions.

4. Internet of Things (IoT)

Internet of things - Manet Mobile SolutionsThe Internet of Things (IoT) refers to the network of interconnected internet-abled devices and physical things. IoT means that cars, kitchen appliances, hotel rooms can all be connected and exchange data. Today’s hotel rooms are packed with devices that give customers access to now indispensable services. Hilton has even built a room to beta test technologies including voice-control and the management of room settings like temperature, and lighting. By combining interconnected devices, sensors and machine learning, with virtual assistants, hotels can leverage the existing IoT to further enhance the customer experience.
With the amount of guest data being already available, hotels can generate predictions about customer preferences, and thanks to recent advances in artificial intelligence, hotels have begun to equip their rooms with smart devices that use voice recognition. Wynn Las Vegas equipped as many as 5000 hotel rooms with Amazon’s Echo speaker, allowing its guests to control many features in the room with Amazon’s voice-controlled virtual assistant, Alexa.

5. Mobile devices

Mobile devices - Manet Mobile SolutionsMobile phones have unveiled a whole new world to travelers: mobile innovation is key to the future of the hospitality business, and guests can’t fail to enjoy a holiday without a mobile phone. This is the reason why more and more hotels are providing mobile phones in their rooms. A single small device can enclose an entire and amazing world of services: payment gateways, sales and catering systems, wi-fi connectivity, mobile check-in/check-out programs, smart door lock management etc. Smartphones have already become essential not only to booking and paying a room but also to ordering room benefits as well as discovering activities and restaurants in a new city. For instance The Buddha Bar Hotel in Paris has enhanced its mobility services making its staff contactable anywhere on-site and therefore endowing it with extensive awareness of the guests’ demands. Moreover an app enables its employees to instantly report any room availability through a code on their mobile devices. The Winery Hotel, in Sweden, has opted for a fully mobile guest approach and completely refused the idea of in-room fixed telephones. By implementing a mobile eConcierge app the Winery Hotel now provides hotel services and enterprise-grade telephony entirely through their smart devices. This allows the hotel to be active 24/7.

The above mentioned trends are just a short list of all the trends that are shaping and revolutionizing the hospitality industry whose future seems full of exciting possibilities! Stay tuned to our blog to discover how technology is changing the way people travel.

 2
Smart locks

At the dawn of history, keys and locks were made of wood and until the ‘70s the only big change in key and lock manufacturing involved the introduction of new materials and the substitution of wood with iron, then with bronze and subsequently with stronger metals like titanium.

From the Egyptians to the Tor Sørnes turning point

The Egyptians were the first to invent keys and locks. This advanced civilization developed the first security systems for houses and coffers and they also were the first to give a symbolic andsacred meaning to keys. The ankh is an ancient Egyptian symbol also known as crux ansata (the Latin word for “cross with a handle”) symbolizing “the key of life” a mystic sign connected to sex (intended as sexual act but also as m/f gender identification), tothe sun (god Ra bring ankh in his hand) and to other esoteric concepts. The gesture of inserting a key in a patch certainly conveys a highly erotic meaning therefore it is no coincidence that it has often been used in movies to increase their sexual load. Keys have always been powerful signifiers either they give access to an alcove, to a drawer full of secrets, to an apartment or to a hotel room.
Focusing on hotel rooms,, until 1975 they were equipped with conventional iron keys and locks.
The same year, Norwegian inventor Tor Sørnes created the holecard-based recodable keycard lock. With this new system each hotel guest could have his/her own unique key formed by a pattern of 32 holes on a plastic card. This invention is still used worldwide in hotel security under the brand VingCard. The 32 holes on the key generate 4.2 billion key combinations, the same number as the population of the earth at that time.
The first hotel to install the keycard lock in 1978 was the Peachtree Plaza Hotel in Atlanta (USA). Since then, this invention spread like wildfire all over the world until it became obsolete because of the introduction of new technologies.

Smartphones for smart lock management

Smart door locks: a big new trend

Today, smart door lock use seems to be one of the biggest trends in the hospitality industry as Brian Shedd, VP of sales and marketing at OpenKey, said. His words were “I believe all new hotels at this point will be installing BLE – buetooth low energy – locks for the next five or 10 years based on trends in the hospitality industry”.
Nicolas Aznar, president of Assa Abloy Hospitality Americas Group thinks the same way: “It’s about utilizing the most advanced technologies available to accomplish the aforementioned objectives, the next technology for door locks will be solutions that streamline the check-in process to benefit both hoteliers and guests, and as door lock technology continues to advance they will incorporate more user-friendly and robust technologies”. This revolution will simplify the life of both hotel guests and managers, and comes from multiple channels as it is not only through mobile apps that the hotel industry is trying to outdo conventional keys.
Companies like the italian “Sofia” are trasforming smartphones in keys that can be used by their respective owners only. This unlocking solution offers many new possibilities as access can be restricted to specific time slots and days, within a given timeframe, can be extended to multiple individuals and it can also be used to study which rooms are the mostly accessed ones. This high tech key innovation allows managing access of multiple users or user groups and multiple keys with a single clickat a low price and with ease.
“Vikey”, another italian hi-tech company focused on the B&B market, offers new interesting opportunities to hosts and allow homeowners or house managers to handle guest check-ins remotely at any time of the day.
Apple is instead working on implementing hotel check-in and room door management functionalities in its latest smartwatch with the intent to make it complementary to the iphone and launch it commercially. This is whatKevin Lynch, Apple’s VP of Technology, explained in a recent interview: “When I arrive at my hotel room, I get a notification and also when I get near hotels like SPG’s W Hotel, you can see it’s got all the information I need to check-in, my confirmation number, my room number. These are really rich notifications; they have images, they have great typography and rich layout and it not only looks great and reflects the brand and the company, but it also makes it easier for you to understand very quickly and you can act on these. In this case I can use this to unlock my door right from the notification from my watch. So I press ‘unlock your door’, I can bypass the front desk entirely, go to my room and then my watch is my room key. I just wave it in front of the door and I go into my room.
Big hotel brands like Hilton, Marriott, Hyatt and Starwood are also working on the adoption of keyless access systems so the whole market seems to be going towards the smart-lock directions even if problems like device loss, battery capacity limits and lock hacking have to be dealt with to make new lock technologies easilly usable and reasonably safe.

the future of hotel smart locks

Innovation has its downsides: what will the future of locks look like?

We certainly see more keyless innovation in the future of the hospitality industry. However, the recent cases of an Austrian luxury hotel that was hacked by an angry guest, who paralized the hotel’s entire electronic system and demanded a substantial bitcoin ransom, or of the hacker group named “DarkHotel” that attempted malware attacks towards luxury hotel guests, stimulate some important reflections on the actual safety of smart locks. Nevertheless, it seems that the power of innovation is taking the smart lock industry towards a very clear goal consisting in freeing hotel guests from all key-related hassle and making their check-in and door opening experiences as fast, carefree and natural as possible. After all, today more than ever and thanks to technology, Pablo Picasso’s saying “Everything we can imagine in real” is true and the future of locks seems full of surprises!

 4
Futuristic Hotels

We are not yet travelling on spaceships, we are not yet living on Mars, but our “travelling space” has changed dramatically in the last years and as tourists sometimes we may feel like aliens in strange places called “hi-tech hotels”. A rapid digital revolution and incredible technological innovations have transformed the hospitality landscape. However this wasn’t an unpredictable change as the digital revolution has steadily been pervading all aspects of everyday life – public administration, culture, education, industry etc. – affecting travelling habits as well. Technology and digitalization are changing the way travelers of all kinds travel both in the luxury and in the budget travel segments.

Facts and trends:

According to Europe’s Digital Progress Report 2017, drawn up by the European Commission, Denmark, Finland, Sweden and the Netherlands have the most advanced digital economies in the European Union, followed by Luxembourg, Belgium, the UK – before Brexit – and Ireland. On the other side Romania, Bulgaria, Greece and Italy have the lowest scores on the index.

The world-wide-web, social media, apps and digital maps have given travelers of the world the opportunity to explore any place without moving away from their sofa. This is a huge change compared to the way people used to travel just 20 years ago and things keep changing and evolving fast! So what’s next now? Virtual Reality and Artificial Intelligence applications are bringing new experiences in the hospitality sector. Expedia is introducing the possibility for its users to experience a room by means of virtual reality applications before booking it.

Imagine if you could search for flights, walk to the plane to select your seat, book and pay for your trip using Virtual Reality. We live in a 3D world, why shouldn’t we shop for travel that way?” That’s the question Navitaire, the travel technology company asks. The company, which is a subsidiary of Amadeus, created a Virtual Reality simulation in which people can search for global destinations and view airplane’s seats and places where they could travel. For now it’s still in a development phase with a patent pending, but Navitaire’s project could change the whole idea of travel.

Thaks to Virtual Reality, tourists can use their iOS or Android phones to visit places normally closed to the public, destinations that are off-limits, dangerous places or protected heritage sites. Talking about Artificial Intelligence, online players are exploring the possibility of introducing chatbots to aid in trip planning, providing real time and user-tailored information. Furthermore Artificial Intelligence is not only experienced through software anymore but it’s also delivered through smart devices and real robots providing lots of services and assistance to their users.

So let’s see now what some of the most high-tech hotels of the world look like:

Yotel in New York, aims at solving the problem of luggage storage once and for all. No more mess in the room thanks to a hi-tech storage space for luggage: a robot takes care of your suitcase placing it into a glass-walled storage area assigned to guests by typing a pin number. This is just one of the many computerized services offered by the Hotel, services like motorised beds, kiosk check-ins and motion-activated air conditioning.

Aloft Cupertino, in Silicon Valley, United States, in 2014 inaugurated its first hi-tech humanoid Sanbot Hotel Robot Butlercalled Botlr. Thanks to multiple sensors, 3D cameras and Wi-Fi, this robot is able to move up and down across the hotel floors performing room deliveries. Since then several other hotels started introducing robots used to handle repetitive tasks. Las Vegas luxury hotel Mandarin Oriental, has a humanoid robot that’s called Pepper. It is very similar to a human: thanks to facial recognition technology it can guess guests’ gender, age and even mood! With its lifelike gestures it can also entertain guests by providing directions, telling jokes and posing for selfies. The Sheraton Los Angeles San Gabriel, which opened recently, is a 288-room hotel with eight robots that can deliver luggage and towels, offering also directions to guests.

In the japanese hotel Henn na, Tokyo, guests are welcomed by robots. The real oddity is that they are dinosaur-shaped ones. The Henn na has been the first hotel entirely staffed by robots speaking all the languages needed to satisfy even the most demanding foreigner. These robots greet you at the reception and they carry your luggage to your room where thanks to face recognition capabilities the room keys are not necessary anymore. In Japan again, the Weird Hotel, in the southwestern city of Sasebo, went one step further intruducing humanoid staff members waiting at the front desk to check you in. These robots speak English, Chinese Korean and Japanese.

The hotels mentioned above are mostly high end hotels. However technology goes beyond luxury and is also present in budget hotels! The City Hub, in Amsterdam and Rotterdam, is a valid and new alternative to old-school hostels and an excellent solution for low-cost travel. This innovative hotel has 50 minimalist private cabins, called Hubs, with a double bed, wifi, app-controlled lighting and a personal audio streaming system. You can’t loose your room’s key because you’re given a wristband that electronically unlocks your door. Thanks to the hotel’s custom app, it is also possible to change the lighting color of the rooms according to mood.

Robot Butler

Another technology worth mentioning is Virtual Reality that never ceases to amaze its users. If you order “The Origin”, a whisky cocktail, at the Lobby Bar of the One Aldwych Hotel in London, you will also get an immersive virtual reality experience. “When someone orders it, we give the guest virtual reality goggles and a headset and explain we are taking you to the origin of the drink. You fly to the distillery where the whisky is aged, and then to the fields of barley and to the water source”, said the drink’s creator, bar manager Pedro Paulo. Last but not least, we want to mention a very peculiar technology application in the hospitality business: thanks to Nissan, the ProPILOT Park Ryokan, located in Hakone, Japan, is equipped with self-parking slippers, tables and floor cushions! Yes you read it right! This hotel looks like any other traditional Japanese inn, but these accessories are equipped with a special version of Nissan’s ProPILOT Park autonomous parking technology meaning that when not in use, they automatically return to their designated spots, with the push of a button.

Despite all the hi tech “whistles and bells” and exciting futuristic services described so far in this article, more conventional technologies like social media and phone apps are still strong players on the battlefield of innovation and are always pushing forward.

 3
Bitnami