room service

empty hotel corridor

As predicted by world’s leading virogists , after the initial covid-19 outbreak, a second pandemic wave has followed in autumn 2020. Today we’re right in the middle of this wave, we can’t predict when it will end and experts say it might be followed by a third one.

Governments and health organizations have taken new measures in an effort to flatten the contagion curve. These measures have inevitably put the world economy in difficulty for a second time and, as during the first pandemic wave, one of the most affected by the covid-19 industries was again the hospitality industry.

Travel restrictions, national anti-contagion measures and the fear of being infected have practically eliminated all flows of leisure or business travelers. As a consequence, hotel bookings, as during the first pandemic wave, have collapsed again and hotel companies all over the world have gone into crisis.

However, in every crisis there are hidden opportunities and during this second pandemic wave, the biggest opportunity that emerged for hoteliers was that of covid hotels.

What is a covid hotel?

Covid hotels are accommodation facilities where covid-19 infected people, who do not need hospitalization or are asymptomatic, can quarantine until they until they get over the infection. These people cannot be hospitalized, as they would occupy precious hospital beds needed by severe covid-19 patients, and cannot either return to their homes, as they would risk infecting their cohabiters and loved ones.

man in quarantine for covid 19
Image by Tumisu from Pixabay

This is why local health organizations and governments have requisitioned hotels in order to transform them in quarantine facilities that can help hospitals optimize their bed capacity and covid-19 infected citizens transition into normal life without the risk of infecting their peers.

A new business opportunity for hoteliers

Covid hotels represent a new big business opportunity for hoteliers affected by the recent pandemic crisis.

Hoteliers who decide to transform their hotels into covid-hotels can keep generating revenue until the pandemic crisisi has ended and tourism starts recovering again. However, managing a covid-hotel is not as simple and straightforward as managing a leisure or business oriented hotel.

Image by Markus Distelrath from Pixabay

Covid hotel clients are people who cannot leave their rooms, cannot come into physical contact with other people or with hotel employees and therefore they need food&beverage delivered to them daily as well as good phone and internet connectivity in order to communicate with their loved ones and work remotely.

It’s easy to imagine that, today, there are no hotels built keepin a covid-19 crisis in mind. That’s why most hotels are not organised to meet covid-19 safety measures and quarantined people needs.

For example, today most hotels will find really hard providing their clients with a 24.7 fast internet connection as well as with an efficient real-time food&beverage ordering&delivery system. Imagine how much a hotel’s internet connection can slow down when all its guests perform videoconferencing or movie streaming at the same time throughout all the day.

Imagine also how difficult can be for reception employees to receive and dispatch room service orders for breakfast, lunch and dinner for all their rooms at the same time.

Therefore the question arises spontaneously: how can hoteliers overcome the above mentioned difficulties and transform their hotel into a covid hotel in order to adapt their business to the new market scenario and manage to get over the current crisis?

The answer to this question is quite complex. However it can be summed up in 4 words: thanks to Manet technology!

Let’s discover more about this technology in the following paragraphs.

How can Manet technology help covid hotels meet staff and guest needs?

What is Manet?

Manet is an advanced mobile assistant and concierge packed in a smartphone and designed to replace traditional hotel room telephones. Among its features there are unlimited internet connectivity, unlimited worldwide calling, public health and safety tools, 24.7 voice and text communication with hotel reception and advanced service ordering and booking tools allowing on, one hand, hotel guests to have their hotel’s services at their fingertips and, on the other, hoteliers to satisfy guest needs and manage hotel facilities at best.

Manet Mobile Smart Travel Assistant
Manet smart mobile assistant and digital concierge

So let’s see how these features can provide fine solutions to covid hotel needs.

Digital communication and entertainment

Each Manet device works as a very fast wifi internet hot spot. Therefore, covid hotels equipped with Manet can provide each one of their guests with an individual fast and efficient internet connection allowing them to surf the web, perform videoconferencing, work remotely and stream movies or music without experiencing internet connectivity lags and drops.

Food order and delivery

People who quarantine for covid-19 in covid hotels need food delivered directly to their rooms more times per day. With Manet devices, menu and order management become easy and straightforward both for guest and hotel staff as the Manet platform includes a smart food order management system that enhances the guest food ordering experience and facilitates order dispatch on the hotel staff side.

room service delivery
Image by Franck ROCHETEAU from Pixabay

Guest-reception communication

Manet devices include smart voice, video and text communication channels aimed at enhancing guest–reception communications. Guests can choose either to call, videocall or text the reception and receptionists can also send one-to-one or one-to-many push messages to their guests. All these options make communication easy and safe for guests and hotel staff as they can choose the communication channel that best fits their needs and their mood without any physical contact that could increase covid-19 infection spreading.

Easy and constant communication with health professionals and authorities.

Last but not least, Manet devices provide their users with real-time public health notifications, issued by local health authorities, as well as with public safety numbers that can be reached with a simple screen tap. Thanks to Manet devices it is also very easy to find and communicate with hospitals and pharmacies located near every Manet-equipped covid hotel.
Moreover, Manet devices have a built-in function allowing their users to request an in-house doctor visit, book an appointment at the doctor’s studio or even schedule a doctor-video-consultation at their convenience. This way they can have continuous medical assistance and feel safe during quarantine.

To sum up, the second covid-19 wave is a reality we must all deal with. A reality that has created lots of problems to solve as well as new business opportunities for hoteliers, hospitality professionals and covid-19 patients who need to quarantine away from hospitals and from their homes.

Once again, the most important problem solving factor, in this new tough scenario mankind is facing, is the same one that has helped humanity overcome the biggest obstacles encountered in the last decades. This miraculous factor is simply technology!

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The competition has never been more intense for selling hotel stays and short-term leisure rentals to business and vacation travelers. Two factors that have acted together to drive down prices are online discount travel sites and the rise of Airbnb rentals.

However, instead of having a race to the bottom when it comes to pricing, accommodation providers need to find a way to add value to the hotel experience. Travelers will be willing to pay more if they perceive a vacation rental or hotel to have extra services that add to the value and enjoyment of their stay.

In the past, baby boomers have been the driving force behind profits for vacation and business travel accommodations. Today, millennials are beginning to join the ranks of work and leisure travelers, leading hotels to cater to their needs and desires as well.

For example, when new chains like Marriott’s Aloft and Radisson’s Blu advertised that they welcomed dogs, the more mainstream Holiday Inn Express wasn’t far behind in opening their doors to customers’ furry friends. 

Here are some other ways that hotels and short-term vacation rentals can continue to attract guests without sacrificing profits.

Business Travelers

Loyalty Programs

Frequent traveler programs have been around for a long time, and business travelers are the main recipients of the benefits. To really have an impact on guest loyalty, though, a hotel has to include more than just snacks and bottled water at check-in.

Some hotels provide a lounge for the exclusive use of top-tier members. Giving room upgrades whenever possible is another way to pamper these guests without affecting profits. And surveys have shown that corporate travelers are often willing to pay out of their own pockets for ancillary services that they consider valuable.

Luxury Touches

One way to attract and keep business travelers is to offer upscale accommodations that increase their comfort when they’re away from home. Luxury bed linens, a Keurig-style coffeemaker in the room, and a fully functional business center are a good start. Providing an airport shuttle, dry cleaning pickup and room service with expanded hours are other special touches that business travelers will appreciate and be willing to pay for.

Vacationers

Spa Treatments

Spa services may be one of the biggest draws for leisure travelers. Salon services such as manicures and pedicures, massages and facials elevate the value of the stay. Providing hair and skin treatments and in-room massage can be the difference that makes a lodging more desirable to a prospective guest. If a hotel doesn’t have the budget or facilities to offer spa treatments, partnering with a nearby luxury spa is an alternate way to attract guests and add revenue.

Hotel Shopping

Sundries shops used to be confined to luxury hotels, but in the past few years, on-site shopping has become a new option for vacationers at mid-priced hotels. The convenience of buying a six-pack of beer, treats and snacks, and even frozen dinners, is a value-added feature for guests. Offering these items for sale, along with headache medicine, phone chargers, batteries and toiletries, can be a profitable ancillary service for the hotel.

Vacation Rental Extras

From 2015 to 2017, extended-stay hotel stays grew at three times the national rate for other types of rentals in the hotel industry. Kitchens and living areas increased in size, with ancillary services like laundry facilities and bike rentals added to lure travelers to extended-stay hotels. 

Rental condos and homes can also provide these services for a modest fee to make a short-term rental an attractive choice for guests. This type of upgraded lodging is billed as apartment-style living with all the extras of a hotel.

Pet Accommodations

Recognizing the attachment people have to their dogs, some luxury hotels are providing pet services to entice travelers. Besides water and food bowls, treats and beds, a few upscale hotels even offer pet massages. Not only do guests get to bring their furry companions with them, but their pets can experience some pampering and it gives the hotel another revenue stream.

Ancillary services - Manet Mobile Solutions - pet friendly facilities

Counteracting the Airbnb Trend

For hotels and vacation rentals, a winning profit strategy is to differentiate these accommodations from the Airbnb model while highlighting increased opportunities for guests. Hotels can provide some of the same advantages as Airbnb along with others that are more difficult for private individuals to offer. 

The consistency and professionalism of a business that serves hundreds of thousands of travelers a year should be highlighted to persuade travelers to choose hotel accommodations over Airbnb rentals.

Networking with local businesses can also elevate the desirability of staying at a hotel. Local food, beverage and entertainment providers can turn the hotel lobby into a hub of interest and activity. This is something that vacationers will never experience in a private rental environment. 

Treating guests to live music or the chance to pay for activities like a ‘paint and sip’ wine party adds fun to the stay. It also gives the hotel an edge that translates into better profits.

The Tech Revolution

One ancillary service a hotel can use to take their image to the next level is adding a lobby touchscreen that connects to guest services, local restaurants and nightlife. Some hotels even have interactive screens that take selfies to be uploaded to guests’ social media accounts. 

Millennials are used to sending directions to their phones and connecting with local businesses at a touch. Touchscreens add to the hotel’s revenue through partnerships with local businesses at the same time they increase the hotel’s desirability to guests.

When guests check in, a hotel that offers the choice to swipe Apple Pay, Google Wallet or Venmo will have an edge over less tech-savvy establishments. Once they’re checked in, the ability of guests to connect with housekeeping or room service through a hotel app is another addition to the tech-forward image of a hotel.

The latest example of added hotel tech value is Alexa for Hospitality. This is a digital concierge that can answer guests’ queries about the hotel, play music, report on the weather, or make hands-free phone calls. The in-room Alexa console can also contact housekeeping and room service upon request. 

Ancillary services - Manet Mobile Solutions - digital concierge services

At smart hotels, guests can even ask their digital assistant to adjust the thermostat or raise and lower the blinds. Marriott is testing this perk in several of its hotel chains, including the millennial-geared Aloft hotels.

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Room service has always had and still has an undeniable role in hospitality. However, recent data has confirmed that despite its indisputable importance, it’s subject to operational risks, mainly related to high numbers of required personnel and low profit margins.

As Paul Sacco (CEO and president of the Massachusetts Lodging Association) said ” Room service represented just 1.2 percent of total hotel revenue, down from 1.3 percent in 2011. And it continues to drop. The hotels do it for the convenience of the guest. Is it a profit center? No. Emphatically, I can tell you no.”

However, the answer to room service profitability issues seems to be lying in technology.

New technologies are, in fact, having a big impact on tourism-related businesses and new evidence shows that successful room service goes beyond a beautiful room and qualified staff.

Guest comfort and convenience are becoming always more important and technology, more than any other factor, seems to be key in achieving them.

The end of room service (?)

Room service represents a fundamental part of hospitality services. Despite this, it’s worth only 1% of hotel earnings, according to PFK Hospitality’s 2007 data. Since then, this percentage has kept decreasing. The Midtown Hilton, one of New York’s most visited hotels, eliminated room service in 2013 for this very reason. Many mid-range hotels followed, reducing room service, either by available hours or general offers. 
But, in the other hand, room service is fundamental for hotel reputation and its impact goes beyond earnings. In fact, room service is considered an integral part of hotel amenities just like swimming pools or spas: profitable or not these services shape and identify the experience offered by each hotel.
Try to imagine, just for a second, during your stay in a hotel, at night, while it’s raining outside, you get hungry and you realize that the hotel’s restaurant is closed and room service is not available. The only choices you have in that case are either vending machines or dealing with the storm! Therefore it’s easy to understand how important room service is for hotels aiming at being competitive and building a good reputation.

Room service breakfast - Manet Mobile Solutions

The room service comeback

The press pointed fingers at The Midtown Hilton’s room service removal decision. Business Insider wrote “What’s the point of staying in a luxury hotel if you’re not going to be able to order breakfast in bed?” and John Fox from PKF Consulting commented “Here’s a message to hotels that are cutting room service: Suck it up and pay the labor costs for room service, or don’t call yourself a “luxury hotel.”

Guests did the same, commenting, “There are so many hotels to choose from. If everyone is offering room service, I don’t know why I would pay the same rate with no service.”

Moreover, a recent study by Statista performed on adults aged 18 to 65 brought out that room service seems to be the most important element of hospitality-related services, second only to WiFi connectivity.

Business traveler in hotel ordering room service - Manet Mobile Solutions

The reasons behind the importance of room service are numerous. Think for example of people traveling for business and needing a late in-room dinner. Or think of leisure travelers desiring a snack while watching their favourite tv show. It easilly becomes obvious that hotels, instead of being focused on breakfast, should start focusing on 24/7 room service solutions to match their guests’ needs. After all, people go out of their daily routines when they travel so why force them to eat only at standard meal times!

The answer is technology!

The most dynamic hotels of the world have started adopting innovative solutions to adapt to the market’s room service needs and, at the same time, use room service to delight their guests.

In New York, with the “Emoji Room Service”, offered by Aloft Hotels, guests can use emoticons to place their orders. In NH Hotels’ Mood-Rooms, guests can request a wakeup service with gradual lighting increase, uplifting music, curtains that open automatically and in-room breakfast service. Last but not least, at La Quinta Inn & Suites you might be surprised to see your room service order delivered by TigerBot, a cute delivery service robot.

However, technology by itself is not sufficient to provide a good room service experience. There are other important elements to keep in mind in order to provide the ultimate room service experience.

Know your guests…

There are many ways to improve hospitality services. But what’s the best one? The answer is simple: Listen to your guests.

Instead of just pushing standardized services to them, try to understand what their real needs are. There are business travelers needing a quick breakfast very early in the morning before the breakfast buffet becomes available. There are also leisure travelers (representing a huge percentage of overall travelers) who desire a coffee or a snack while they are relaxing in their rooms and at any time of the day (or the night). The only way to satisfy the needs of the above is smart and efficient hotel room service.

…and be with them!

A very important parameter of an efficient and profitable room service is timing! Guests want their orders delivered immediately and hotels require the right time to prepare and deliver room service orders. As long as a guest is in his/her room, has available a room service menu and the hotel is ready to deliver things are quite straightforward. But what happens if a guest wants to place an order from outside the hotel desiring to have it ready and delivered at his/her return? Calling the reception, asking for the available options and costs and placing the order by phone becomes frustrating and time consuming and would simply result in an unsatisfied guest and a hotel losing orders and revenues. Fortunately that’s not the case anymore as new smart tools appearing in the hospitality horizon are giving new answers to the needs of the most demanding travelers and hoteliers. Manet is one of these tools and it’s changing the way hotels interact with their guests as, thanks to Manet devices, hotel guests can book hotel services and place room service orders anytime and from anywhere. In fact, Manet smartphones contain extensive information about all services and menus offered to guests by their hotel and also allow fast, effective and ubiquitous text communication between guests and hotel front desk staff.

Thanks to innovators like Manet, the future of hospitality looks really exciting and full of surprises and hotel room service issues, like high costs, are slowly but steadily being transformed in amazing business opportunities for hoteliers.

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