hospitality trends

Hotel room

There’s no question about it: the COVID-19 pandemic has changed our world significantly. And now, countries around the world are seeking to carefully open up again, hoping that a vaccine is on the horizon, even as they prepare for the possibility of a second surge.

In our new normal of optimism mingled with anxiety, hoteliers find themselves operating in a very different environment than what they’re accustomed to. In short, our world has changed, and the hospitality industry is having to change with it.

Tourists during covid-19 times
Photo by Victor He on Unsplash

The good news, though, is that technologies are able to make it easier than ever for hoteliers to give their guests first-class experiences. With hotel apps that your guests canenjoy on their mobile devices, you can provide them with the kind of service they’ve come to expect but at a distance that keeps everyone safe during COVID-related restrictions. This article describes best practices for using hotel apps to enhance your guests’ experience.

Contactless Service

In this era of social distancing, your guests are probably going to want to limit their contact with hotel staff as much as possible. The good news, though, is that you don’t have to be face-to-face with your guests to provide them with extraordinary service.

Manet App - Digital Concierge

Manet’s app, for instance, can be used directly to your guests’ smartphone or other mobile devices. With this app, your guests can access every ancillaries your hotel has to offer, from ordering room service and reserving seats for breakfast in a common area to digitally checking in and out and making payments remotely.

Going Digital

In addition to apps that guests can use directly by using ttheir smartphones or tablets , hoteliers can also provide proprietary digital devices that are keyed to unique services to upgrade your guests’ stay experience .

Manet devices, for example, can offer free calling as well as unlimited internet and wifi hotspot capabilities. Plus, thanks to tourist content and services available on Manet devices, your guest will always be in-the-know regarding the latest and greatest must-see attractions near them.

Manet App - Digital Concierge

And travel assistants such as these can be customized precisely to your guests’ needs. They can be used to help guests research the area, locate tourist attractions and shopping and dining venues, learn about local customs, and even help with foreign languages and currency conversions.

All your guests need to do is grab the digital device that will be ready and waiting for them in their rooms and then hit the road! Plus, if you want to take your service to the next level, you might provide a lightning-fast car charger or Bluetooth speaker to take along with them.

Mobile travel assistant charging in car
Photo by form PxHere

That will provide an added bit of security, knowing that this essential device will always be charged and ready, no matter how long your guests’ adventures may be. Best of all, it is precisely that kind of attention to detail, that kind of thoughtful finishing touch, that can win your guests’ loyalty for years to come!

SaaS Tools

Customizing and optimizing your guests’ experience isn’t only about making the best use of customer-facing apps and devices. You can also deploy these tools to learn about your guests, your operations, and what you might do better to boost your revenues while ensuring your guests’ stay is the best it can be.

Manet dashboard tool, for example, provides virtually limitless opportunities to learn about your guests, their needs, and their expectations. Geolocation capabilities in customer apps and digital devices provide important data on your habits, such as identifying local attractions that your guests are most likely to visit, as well as which customer demographics are most likely to be drawn to these attractions and when.

Manet Dashboard

Once you understand not only what your clients expect, but also what they like, you can provide customized recommendations, communicated immediately, and directly to your guests through your hotel app or digital device. “Heat maps,” for instance, can identify your guests’ aggregate locations once they leave your hotel and allow you to send push notifications for promotions and deals offered by partners and affiliates.

Premium features can also be offered through these apps and digital devices, providing an additional revenue stream. Guests can pay for these premium services on-demand, giving you a new tool for upselling without requiring face-to-face contact with your guests. And that not only protects your add-on services revenue streams, but it also provides the customization that ensures an outstanding customer experience.

The Takeaway

There’s no question that life as we know it has changed since the advent of COVID-19. As a hotelier, you’re going to be serving a customer base that is, in some ways, quite different than before the pandemic.
But, no matter what the impact of the virus may be, all guests want essentially the same thing: safety, peace of mind, and a good experience. And today’s technologies are perfectly designed to help you provide exactly that, no matter what the pandemic may bring.
Through the use of hotel apps, you can offer your guests superb, highly customized service, with minimal physical contact. From mobile check-ins and smart rooms to pre-programmed travel assistants, technology can help you not only maintain your stellar service reputation but bring it to the next level of excellence!

Article by Luke Smith – Manet Guest Writer & Technology Enthusiast

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digital transformation in hospitality after covid 19 emergency

With continuous changes and developments in the digital world, industries and businesses need to adapt to the latest technological innovations and advancements.

After every decade, every industry experiences the need to go through a series of technological changes and transformations. And same is the case with the hospitality and food and beverage industry.

Modern hospitality dynamics


Today, hotel guests prefer to stay at those hotels than can offer a personalized hotel experience to their guests. Right from selecting the best snowbird heliskiing destinations to getting details about accommodations and reservations; people prefer a more quick, reliable and efficient customer service.

Benefits of providing personalized services to the clients

All kinds of hotel operators are actively adapting to the latest technologies that are specially made for the hotel industry. Right from building personalized mobile apps to providing virtual room tours, hotel operators are using all their digital resources to improve the overall quality of their service for their clients.

Today, hotels are aware of the competition between both new and old hotel operators. As a result, businesses are striving hard to find stand out by offering more personalized services to their clients.

To survive amidst the corona pandemic, companies need to upgrade their internal and external business operations.

The Internet of Things (IoT) in the hospitality industry

The Internet of Things (IoT) in the hospitality industry

By using the latest technological solutions, hotel operators can address different issues related to the hospitality industry and find effective ways to solve them.

Today the use of the Internet of Things (IoT) can be seen everywhere. Through smart rooms, guests can control all different amenities. And with the help of AI bots, guests can get a timely response on behalf of the hotel operators.

Whether it is IoT (Internet of Things), AI (Artificial Intelligence) or VR, (Virtual Reality), the hotel industry is benefiting a lot by using these technologies.

Giving access to different amenities and services through the mobile app or voice assistants

Just like any other service industry today, clients expect a smooth and uninterrupted hotel experience. The use of technology and the level of service given to customers should be better than what clients have access to at home.

With the rise of Airbnb and other online lodging services, accommodation that is backed by IoT and other smart features are becoming more popular among the general public.

• An IoT enabled smart room allows guests to access all amenities and services through the hotel’s own mobile app or voice assistants like Siri or Alexa.
• In smart rooms, all appliances, gadgets, and amenities are controlled by IoT hardware and voice assistants.
• Smart rooms help the guests to get more personalized and timely services from the hotel operators.

The use of automated chatbots in the hospitality industry

AI solutions, when combined with ML (machine learning), can determine big data that gives more accurate estimates for improving the decision-making powers.

One of the most famous examples of the implementation of AI in the hospitality industry is the increasing use of chatbots. These automated bots can:

• Help to improve the overall user experience of guests during their stay at a hotel.
• Are programmed to interact with hotel guests through various apps.
• Can provide relevant information regarding purchase history, accommodation, food preferences, online and offline payment options, recreational activities offered, etc.

With time and continuous testing and support, these bots tend to improve and become more for giving suggestions and recommendation to guests.

Analyzing and predicting booking behaviour

AI-driven bots are more responsive and quick. They can provide prompt answers and suggestions to guests on time. Chatbots have undoubtedly become the foundation of the entire hospitality industry.

Right from making reservations, to providing online customer support when combined with machine learning algorithms can help to predict customer behavior while making a booking with a hotel operator.

Giving virtual rooms tours to guests

With the help of AR, ML, and VR technologies, hotels can provide virtual rooms tours. To experience these virtual tours, people need to have:

• Access to a computer
• Any smart device with a Wi-Fi connection
• VR glasses
• Headsets

In some cases, hotels provide headsets to their clients. Through customized hotel apps, users can access all kinds of information regarding accommodation, food, and other services charges.

To sum up

Considering the current situation regarding the COVID 19 outbreak, a branded hotel application can help both customers and hotel operators to interact without any form of physical contact.

Moreover, guests can access any hotel service from anywhere anytime. Furthermore, guests can receive various notifications, alerts, messages, and updates through these apps. Therefore, customers can make online bookings, check-in, and check-out through these apps.

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Boutique Hotel building

Our industry is constantly changing and adapting to movements and developments. 2020 is a revolutionary year because it will firmly cement several growing trends that cannot be ignored if you want to stay relevant. 

Trend #1 Guests Will Get Serious About Sustainability

People aren’t willing to ignore the global issues we face and the social responsibility they feel you have. Showing your efforts in this space will establish trust and help your guests do “their part” as they travel.

Millennials who travel not only want boutique hotels that manage their impact but that also communicate their initiatives. Point out where you’ve made changes because this group believes the success of a business should be measured by how it impacts the world. 

Takeaways

Expand how you engage with the environmentally mindful traveler. Consider:

  • Monitoring the use of water
  • Removing single-use plastics from rooms and dining areas
  • Sourcing food from local farms
  • Offering vegan options

Trend #2 Digital Will Define the Customer Experience

Digital immersive experience on mobile
Image by FunkyFocus from Pixabay 

The future of the hospitality industry leans heavily on technology. Mobile will continue its influence on how guests book and experience their stays. A growing subset in the digital space is the use of personalized hotel smartphones available for all guests. These allow hoteliers to have a stronger connection to their guests during their visit. 

Takeaway

Yes, guests have their own phones, but allowing them the use of hotel smartphones allows you to:

  • Promote ancillary services and commercial offers
  • Collect statistical data about user behaviors
  • Reach guests inside and outside your hotel
  • Send personalized geolocated communications

An added bonus for foreign travelers is free calling and data. Some smartphones can be used at hotspots.

Trend #3 Travelers Will Want a Culturally Immersive Experience

Travelers are shifting from amenities to experiences. High-income travelers are saying they would rather spend their money on happenings than on upgraded rooms. Boutique hotels are uniquely positioned to capitalize on this trend because of their proximity to cultural hotspots and local attractions.

Takeaway

Partner with cultural centers and other local guides or experts and create experience packages. Or better yet, merge travelers’ love of cultural immersion with your digital offerings and use hotel smartphones to load your city’s best local experiences and attractions.

Geolocated points of interest allow users to be guided easily from attraction to attraction and back home to you. This allows you to be the hotel offering a culturally immersive experience, with the mobility and autonomy people desire. 

Trend #4 There Will Be a Bigger Focus on Direct Bookings

There will be a growing focus on well-designed websites with a high-quality booking engine. Ensure your visitors have a smooth experience and highlight your brand to increase visitors’ recall. 

Takeaway

Revisit your site to make sure the experience is seamless. Become fluent in SEO placement, email marketing, and social media campaigns to increase your brand’s awareness. Offer rewards to loyal customers, so they will be attracted to booking only through your site. 

Boutique hotels need to be listed on metasearch engines (search aggregators) to increase their visibility and online footprint. 

Trend #5 Boutique Hotels Should Become Insta-Worthy

Instaworthy picture
Imageby Tanja-Denise Schantz from Pixabay 

Consumers will continue their photo and hashtag craze. Hoteliers are recognizing how these influencers can attract business organically through clever and posed photos.

Takeaway

You don’t need an overhaul or remodel. A few creative touches will up your hashtag prominence. Unusual elements outside like local plants or an artist’s mural can do the trick. Inside, focus on original food and drink items or different textures and colors in common spaces. 

Customers are always evolving, and the most successful hoteliers stay ahead of trends. Make the most of them in 2020!

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Experience travel - Manet Mobile Solutions
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