Digital technologies are deeply modifying travelers’ behaviors. The web has put in direct contact travel players and travelers needs: so, tourists are now able to autonomously search for information about travel or destination (and this is transforming them in mini-travel agencies), and almost every travel decision related to destination, hotel, transfer, experiences, etc., is affected by online content. Searching for complete and high-end information is difficult. A winning strategy for accommodation facilities to attract new guests can really consist of creating and offering original and top quality content.
The customer journey and the importance of content during the stay
According to a MDG Advertising research:
-65% of leisure travelers start searching information online before choosing the destination;
-72% of travelers surf the web looking for information regarding the chosen destination;
-66% of travelers carry out general searches about their holiday, mainly online.
Searches continue also at the arrival, and they include all moments of the stay: feedback and reviews about experiences and POIs are decisive to choose what to do, and, in the following, informative content provides a useful support in enriching knowledge about them.
For this reason, today’s travelers are both inclined to digital technologies’ opportunities and desirous of online information about their destination and its point of interests. However, quality information is usually difficult to find, influencing the overall traveler satisfaction. Furthermore, paper materials (such as brochures, maps, and travel guides) are surely uncomfortable while visiting the city.
For that reason, more and more travelers choose where to stay not only for the loyalty to the accommodation facility’s brand, but also for the digital content included in the offer. In fact, to succeed in such a complex and competitive market, it is necessary to stand out by offering to guests inspiring and valuable content.
The potential of innovative tourist guides
In this scenario, Manet Mobile Solutions and Vox Group worked together to include PopGuide digital audio-guided tours in the Manet Devices. This service is currently available in Rome, Milan, Assisi, Florence, Riccione, Venice, Verona, Pisa, Madrid, Barcelona, Copenhagen, London, Nice, Paris, Athens, Salzburg, Singapore, and the number of available cities is constantly increasing.
Manet Device users staying in those cities can take advantage of a set of multilingual audio commentary about the best point of interests, directly available from the Manet device.
By adopting audioguides, Manet digital concierge has become a key tool for attracting new guests: they will have at their disposal a complete travel assistant, in just one solution, including all the hotel’s information and services, but also information about the destination, also allowing them to both save time and respect the environment!