Customer Loyalty

Manet App - Digital Concierge

Today, more than ever before, hotel brands must work not only on service quality improvement but also on communication and engagement with clients, client profiling and stay experience management, if they want to stay afloat in the current rapidly evolving and extremely competitive hospitality industry ocean.

Technology and digitalization are great allies of hoteliers that want to face the competition decisively and there are many powerful digital tools that can help hoteliers build winning digital strategies. Some of these tools can be more useful to small boutique hotels while others can be more useful to big hotel chains.

However, there is a specific tool that appears to fit the needs of just any hotel business type and size and is becoming The new standard in the hospitality industry.

We’re talking about hotel mobile apps and in this article we’re going to list all major benefits they provide to hotel brands; here they are:

Manet Digital Concierge
Travelers using hotel app

Better Communication With Guests

Hotel guests need to communicate with hotel receptionists for many reasons and repeatedly during their stays. Enabling them to communicate easily, at any time and in many different ways (ex. call, videocall, texting etc.) is very important in order to make their stays carefree and stressless. Hotel apps allow guests to choose between calling or texting without having to look up hotel reception or restaurant numbers in a directory and, last but not least, they enable them to start a call or text conversation with a single tap on their smartphones’ screens! That’s exactly what guests desire!

Increased Ancillary Service Sales

Hotel ancillary services are very important today for the improvement of profitability KPIs of hotel businesses.

Hotel guests spend a huge amount of time on their smartphones’ screens during their stays. Therefore, that’s exactly where hoteliers must market ancillary services in order to increase sales and revenues.

Hotel apps have the power to push ads and promotions about hotel ancillary services in front of guest eyes at any time of the day. As a consequence, hoteliers making use of mobile apps for their hotels increase their services’ visibility, their revenue streams and their revenue opportunities!

hotel ancillary services
Image by Engin Akyurt from Pixabay

Smart Room Control

Smart rooms are a major hospitality industry trend that is meant to continuously grow in the upcoming years.

Smart locks, smart air conditioning, smart lighting, smart entertainment, are just a few of all the perks that technological advances are going to push in hotel rooms. But how do you control all this stuff? Well, how about using a smart mobile hotel app to do so!

hotel smart room
Image by Gerd Altmann from Pixabay

Remote Check-In and Check-Out

Modern travelers appreciate a lot (especially after the Covid-19 pandemic) every service that helps them avoid unneeded personal contact and save time spent on hospitality-related bureaucracy like check-in and check-out operations, just to mention some.

Hotel apps have the power to help travelers perform these operations at any time and from anywhere without having to spend time in queues at reception desks. How wonderful is this?

Manet App - Digital Concierge
Traveler checking out with Manet App

Better Management of Common Areas

During high season vacation hotels and resorts are usually overbooked and their facilities struggle to satisfy guest demand. However, distributing guest load across all available time slots is a very simple task if done with the right tools, like, for example, with a hotel app that helps guests verify availability and suggests them to book the spa or a table at the restaurant at times when availability is ok and facilities like these are not overloaded.

This way guests enjoy better services and hotel employees work with less stress and deliver the highest possible service quality.

Richer Stay Experience

Competition in hospitality is not based anymore only on what hotel guests experience inside their hotel; it regards the whole travel experience a hotel is able to build for its guests, both inside and outside its walls. But how can hoteliers shape their guests’ travel experience when they’re away from hotel facilities?

The answer is quite simple: they can achieve this by just offering their guests a hotel app containing food and drink tips, points of interest, destination information and partner deals. This way hotel guests have a handy tool that helps them enjoy a richer stay experience and hoteliers can make sure their guests get the right advice to enjoy their stays to the fullest while avoiding tourist traps at the same time!

roller coaster
Image by Paul Brennan from Pixabay

Data Mining

Collecting information about guest preferences and satisfaction is key to constantly improving hotel services, addressing competition and driving growth of hospitality businesses. Hotel apps are precious data mining tools that can help hoteliers understand what services their guests like most, how satisfied they are, which places they visit most during their stays, what their demographic profile is, what their favourite dishes are, at what times they usually order room service and so on.

data mining and statistics for hotels
The Manet Dashboard hotel analytics tools

Seamless Experience for Hotel Chains

Hotel chains must build strong brands and unique experiences in order to compete and survive today. The more they unify the guest experience across all their hotels the more their brands, uniqueness and customer loyalty will get strong allowing them to defend their market shares and conquer new ones.

Hotel apps are key for shaping and controlling the guest experience across different hotels of the same hotel chain as well as for developing and managing successful loyalty and rewards programs.

After all, if you visit different hotels of the same chain and the way you communicate with the reception, book your table at the restaurant and order room service stays the same in all of them, you will definitely feel more like at home!

The Manet Hotel App

Manet Mobile Solutions is an innovative and dynamic italian company that has built the ultimate mobile app for hotels and hotel chains.

It’s called the Manet App and it is completely customizable to perfectly adapt to each hotel’s or hotel chain’s profile , services and needs.

This advanced, mobile, digital hotel concierge contains powerful CRM, communication, marketing, sales, data mining and management tools for hoteliers and hotel managers and professionals and is built with smart room and PMS integration in mind. Its SaaS logic and architecture allow the Manet App to be an always-up-to-date and cutting-edge-feature-rich digital marketing and CRM tool for modern hoteliers.

The Manet App also offers another huge advantage to hotel businesses: it completely eliminates the need for investments in mobile app development costs helping hoteliers save tens of thousands of euros that are usually necessary for the development of proprietary mobile apps.

Discover this powerful mobile app for hotels on Manet Mobile Soutions official webpage . You’ll be amazed by it!


Article by Athanassios Karaiannis, Digital Marketing Specialist

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Luxury Hotel

Traveling to unknown soil is something close to everyone’s hearts. It is our chance to free our minds from routines and troubles for a few days. It is a way to pamper ourselves for a change and the luxury hotel business rests upon offering up the best experience of our lives.

When you take a glance at a hotel room, you see a bed, night-lamp, TV on the wall, a bathroom, and furniture here and there for our convenience. But, hotel rooms are changing at a rapid speed, especially luxury hotels that are determined to pique traveler’s interest. However, the completion in the hospitality industry is ruthless and offering guests a lasting impression has never been this difficult.

With everyone incessantly active on social media and possessed a platform to criticize instantly, it has become quite difficult to stay on top of hospitality trends. On the contrary, technology has lent a helping hand. According to Allied Market Research, the global luxury hotel market is expected to reach $20.44 billion by 2022 and the increasing adoption of advanced technologies such as the Internet of Things (AI) and robotics have boosted the market growth. Moreover, from mobile check-in to high-speed internet connection and smart hotel assistants, several technological advancements have helped gather tourists’ attention.

Here are a few emerging technology trends that would certainly change the tourism and hospitality industry as we know it.

Smart rooms

It is an era of smartwatches, smart shoes, and smart homes. So, it shouldn’t be a surprise if you saw an advertisement for smart hotels with smart rooms. The technology has become vital for the hospitality sector as it includes automated checkout services, the use of IoT and wireless data linking, and personalized environmental settings within the hotel room. The luxury hotels aim to offer the utmost luxury to their customers and a fully-customized experience helps them create their brand identity.

Luxury Hotel
Luxury Hotel Room

Mobile travel assistant

The use of travel assistant is the cutting-edge technology in the hospitality industry and luxury hotels should make the most of it. Mobile travel assistants such as manet offer you a unique, simpler, and user-friendly way to keep in touch with your beloved, use offers & services offered by hotels, and explore the city with just one tap. It offers you information regarding currency exchange, places to visit, buy tickets to the city’s prime attractions, and much more.

Virtual reality tour & hotel robots

Virtual reality (VR) technology has entered the real estate market to offer a tour of the flat without setting foot on the property. It creates a digital environment for customers to explore to check out services of the luxury hotel from their own home.

Customers can experience the tour of the hotel before making a booking. What’s more, several hotel websites now offer VR tours and 360-degree videos during the booking process to help customers understand exactly what they are spending their money on.

Apart from this, the use of robots is one of the most fascinating hospitality trends as it uses the most advanced technology available to use to improve traveler’s experiences. There are already several examples where luxury hotels are using robots for greeting guests, offering tourist information, and even for room service. Moreover, robots are not used for restaurant waiting, security, and luggage transportation. This minimizes interaction with hotel staff and frees them to attend to crucial issues that demand human interference.

Robot Butler for hotels
Robot Butler for Hotels

Mobile check-in and contactless payment

Mobile check-in allows travelers to check-in using the mobile app without and reduces friction for customers. Moreover, it eliminates human interaction, and customers can check-in according to their convenience and reduces waiting time. On the other hand, mobile check-in helps luxury hotels to carry out the check-in process without troubling customers and physical interaction, which has become essential owing to the Covid-19 pandemic.

The pandemic has helped the widespread adoption of contactless payment technology. It not only helps to improve the speed of transactions but also offers additional comfort to customers as they do not need to carry their cards all the time. The increasing demand for mobile wallets and wearables has further supplemented the growth of contactless payment technology. With the experience of the Covid-19 pandemic still fresh in minds of travelers, contactless payment is on the verge of becoming a necessity.

Artificial intelligence for personalization

AI offers the simplest way to represent how the luxury hotel business is evolving. The ultimate goal is to offer a seamless and enjoyable experience during their stay and AI could help create an experience suitable to their preferences and choices. After analyzing guest data, AI can map and identify user preferences to create an ideal accommodation package. As per analyzing several customer’s travel plan data, luxury hotels can develop more targeted marking campaigns and understand what customers want.

Robot concierge for hotels
Artificial Intelligence in Hospitality

In the rapidly-evolving luxury hotel industry, it has become imperative to provide state-of-the-art facilities, impeccable customer experience, and a personalized experience that leaves a lasting impression. Advanced technologies such as AI, IoT, and contactless payments have helped the hospitality experience more streamlined and user-friendly, which is bound to gather more and more customers in the future.



Author bio: Swamini Kulkarni holds a bachelor’s degree in Instrumentation and control engineering from Pune University and works as a content writer at Allied Market Research. She is deeply fascinated by the impact of technology on human life.

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