ancillary services

Manet App - Digital Concierge

Today, more than ever before, hotel brands must work not only on service quality improvement but also on communication and engagement with clients, client profiling and stay experience management, if they want to stay afloat in the current rapidly evolving and extremely competitive hospitality industry ocean.

Technology and digitalization are great allies of hoteliers that want to face the competition decisively and there are many powerful digital tools that can help hoteliers build winning digital strategies. Some of these tools can be more useful to small boutique hotels while others can be more useful to big hotel chains.

However, there is a specific tool that appears to fit the needs of just any hotel business type and size and is becoming The new standard in the hospitality industry.

We’re talking about hotel mobile apps and in this article we’re going to list all major benefits they provide to hotel brands; here they are:

Manet Digital Concierge
Travelers using hotel app

Better Communication With Guests

Hotel guests need to communicate with hotel receptionists for many reasons and repeatedly during their stays. Enabling them to communicate easily, at any time and in many different ways (ex. call, videocall, texting etc.) is very important in order to make their stays carefree and stressless. Hotel apps allow guests to choose between calling or texting without having to look up hotel reception or restaurant numbers in a directory and, last but not least, they enable them to start a call or text conversation with a single tap on their smartphones’ screens! That’s exactly what guests desire!

Increased Ancillary Service Sales

Hotel ancillary services are very important today for the improvement of profitability KPIs of hotel businesses.

Hotel guests spend a huge amount of time on their smartphones’ screens during their stays. Therefore, that’s exactly where hoteliers must market ancillary services in order to increase sales and revenues.

Hotel apps have the power to push ads and promotions about hotel ancillary services in front of guest eyes at any time of the day. As a consequence, hoteliers making use of mobile apps for their hotels increase their services’ visibility, their revenue streams and their revenue opportunities!

hotel ancillary services
Image by Engin Akyurt from Pixabay

Smart Room Control

Smart rooms are a major hospitality industry trend that is meant to continuously grow in the upcoming years.

Smart locks, smart air conditioning, smart lighting, smart entertainment, are just a few of all the perks that technological advances are going to push in hotel rooms. But how do you control all this stuff? Well, how about using a smart mobile hotel app to do so!

hotel smart room
Image by Gerd Altmann from Pixabay

Remote Check-In and Check-Out

Modern travelers appreciate a lot (especially after the Covid-19 pandemic) every service that helps them avoid unneeded personal contact and save time spent on hospitality-related bureaucracy like check-in and check-out operations, just to mention some.

Hotel apps have the power to help travelers perform these operations at any time and from anywhere without having to spend time in queues at reception desks. How wonderful is this?

Manet App - Digital Concierge
Traveler checking out with Manet App

Better Management of Common Areas

During high season vacation hotels and resorts are usually overbooked and their facilities struggle to satisfy guest demand. However, distributing guest load across all available time slots is a very simple task if done with the right tools, like, for example, with a hotel app that helps guests verify availability and suggests them to book the spa or a table at the restaurant at times when availability is ok and facilities like these are not overloaded.

This way guests enjoy better services and hotel employees work with less stress and deliver the highest possible service quality.

Richer Stay Experience

Competition in hospitality is not based anymore only on what hotel guests experience inside their hotel; it regards the whole travel experience a hotel is able to build for its guests, both inside and outside its walls. But how can hoteliers shape their guests’ travel experience when they’re away from hotel facilities?

The answer is quite simple: they can achieve this by just offering their guests a hotel app containing food and drink tips, points of interest, destination information and partner deals. This way hotel guests have a handy tool that helps them enjoy a richer stay experience and hoteliers can make sure their guests get the right advice to enjoy their stays to the fullest while avoiding tourist traps at the same time!

roller coaster
Image by Paul Brennan from Pixabay

Data Mining

Collecting information about guest preferences and satisfaction is key to constantly improving hotel services, addressing competition and driving growth of hospitality businesses. Hotel apps are precious data mining tools that can help hoteliers understand what services their guests like most, how satisfied they are, which places they visit most during their stays, what their demographic profile is, what their favourite dishes are, at what times they usually order room service and so on.

data mining and statistics for hotels
The Manet Dashboard hotel analytics tools

Seamless Experience for Hotel Chains

Hotel chains must build strong brands and unique experiences in order to compete and survive today. The more they unify the guest experience across all their hotels the more their brands, uniqueness and customer loyalty will get strong allowing them to defend their market shares and conquer new ones.

Hotel apps are key for shaping and controlling the guest experience across different hotels of the same hotel chain as well as for developing and managing successful loyalty and rewards programs.

After all, if you visit different hotels of the same chain and the way you communicate with the reception, book your table at the restaurant and order room service stays the same in all of them, you will definitely feel more like at home!

The Manet Hotel App

Manet Mobile Solutions is an innovative and dynamic italian company that has built the ultimate mobile app for hotels and hotel chains.

It’s called the Manet App and it is completely customizable to perfectly adapt to each hotel’s or hotel chain’s profile , services and needs.

This advanced, mobile, digital hotel concierge contains powerful CRM, communication, marketing, sales, data mining and management tools for hoteliers and hotel managers and professionals and is built with smart room and PMS integration in mind. Its SaaS logic and architecture allow the Manet App to be an always-up-to-date and cutting-edge-feature-rich digital marketing and CRM tool for modern hoteliers.

The Manet App also offers another huge advantage to hotel businesses: it completely eliminates the need for investments in mobile app development costs helping hoteliers save tens of thousands of euros that are usually necessary for the development of proprietary mobile apps.

Discover this powerful mobile app for hotels on Manet Mobile Soutions official webpage . You’ll be amazed by it!


Article by Athanassios Karaiannis, Digital Marketing Specialist

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Manet Smart Travel Assistant

For years, hoteliers looking to enhance their guests’ travel experience have been using apps to make travel more convenient and personalized. However, while apps have been used by reputable hotel chains like Marriot International and Choice Hotels, they’re quickly becoming a thing of the past when compared to the capabilities of hotel smartphones like Manet. 

Hotel apps
Hotel apps are a thing of the past

With the proven ability to improve guest satisfaction, these devices manage to do everything an app can do and far more. The hotel smartphone, or rather, Manet mobile travel assistant, is already being used in many hotels across the world and is quickly becoming a favorite of travelers and hoteliers alike. The reason? There’s plenty.

What Is a Mobile Travel Assistant?

A mobile travel assistant is exactly what it sounds like. Someone in your pocket who can recommend restaurants (and keep you from the bad ones), help you book trips and activities, and even help you navigate the city. Devices like the Italian Manet traveler smartphones are a high-quality replacement for the apps that guests don’t bother downloading, have trouble accessing, or simply can’t figure out how to navigate. A mobile travel assistant completely eliminates this hassle. The smartphone is there for the guest in their room, packed with features, equipped with a SIM card and ready to be used for the duration of their stay.

Smart Travel Assistant
Mobile travel assistants improve hotel guest experience

The Hotel Master Key

There are so many small cards and devices that hotels use to enhance their guests’ experience. What if these devices were all centralized into just one smartphone? The Manet traveler smartphone can replace a wide range of hotel tech, including: 

  • Room Key
  • Smart TV Remote Control
  • Bulky Hotel Room Phone
  • Air-conditioner Remote Control
  • Room Lighitng Controller
Hotel Master Key
One key for all hotel appliances

With all these features incorporated into one device, guests can worry less about losing things they need for their stay. The convenience doesn’t stop there, however, as hotel smartphones also allow guests easy access to room service and the concierge, and are an easy and fast to use communication channel with their hotel as explained further below.

Free Calls and Free WiFi 

Even if your hotel has a well-running app, what happens if guests need to use it but don’t have internet access? With a smartphone, this problem is completely avoided. 

With Manet’s free unlimited local and international calls, and unlimited 4G connectivity in and outside the hotel property, your guests will never have to worry about connectivity and hidden charges.

Manet wifi hot spot
Mobile wifi hot spot

Even better, devices like Manet can also be used as WiFi hotspots so that guests can use additional devices, like personal laptops, smartphones, and tablets, without additional charges. Talk about earning good favor with guests! With easy 24/7 access to every online service and social app they could want and need, your guests will be taken care of at all times.

The Most Convenient Travel Tool

Whether you’re traveling for business or pleasure, Manet traveler smartphones can help every hotel guest have an experience that’s tailor made for them and their needs. Here are just a few of the features guests can access on their Manet device:

  • Tickets for local attractions, events, museums, etc.
  • Restaurant reviews, directions, and bookings
  • Tips and tricks to enjoying the city to the fullest
  • Maps and general directions
  • Local safety information
  • Texting with the Hotel
  • Hotel ancillary services ordering
Manet Smart Travel Assistant
Manet Smart Travel Assistant

Having all this services and data collected on just one device, without needing to search and dig around for them, allows guests to relax and enjoy their stay and time in the city. Needless to say, this new way of traveling, accompanied by a hotel smart mobile assistant is being highly praised by guests who’ve gotten to take advantage of it. Hotel smartphones are also a great solution for parents, traveling with young kids, who just don’t have the time to plan any last-minute outings without a ton of stress.

Revolutionary Service for Hoteliers 

Traveler smart devices like Manet have made their debut on the market just very few years ago but are already delighting hoteliers at all levels of their industry. Here are just a few of the reasons for which solutions like Manet can enhance how hoteliers conduct business.

  • Feature-rich Dashboard: The Manet solution is not limited only to smart devices. It also has an saas web-based component allowing hoteliers control all of the device’s services from a well organized web dashboard and offering them an innovative CRM improving and enhancing hotel-guest communication. Through the dashboard, hoteliers and their employees can chat with clients or send them push notifications ensuring their service is both timely and professional.   
  • Reputation Management: Manet offers hoteliers an integrated multi-channel reputation auditing system, including detailed feedback from all major travel reviewing websites like TripAdvisor, Facebook, Google, Booking and more. Furthermore, thanks to this system, hotel guests can be sent invitations to review their hotel and messages preventing them from leaving negative reviews. Improving hotel reputation has never been so easy before!
  • Valuable Analytics: Manet’s Dashboard helps hoteliers collect valuable data and analytics about the restaurants, events, places and activities that are favored by their guests. This way, improving guest experience and achieving guest delight becomes extremely intuitive.
  • Marketing and Revenue: Through Manet’s Dashboard and devices, hoteliers can easilly increase ancillary service sales thanks to easy-to-edit-from-the-dashboard mobile device service menus through which hotel guests can order food in their rooms, book airport transfers, buy spa treatments and any other service is offered by their hotel.
Manet Hotel Dashboard
The Manet Dashboard

The Verdict

If you use a smartphone and have read carefully what’s written in this article, you can easilly imagine why hotel apps cannot compete with Manet Hotel Smartphones & Dashboard and why the latter are making travelers’ and hoteliers’ lives easier and happier!

Visit www.manetmobile.com to discover more!

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Ancillary services - Manet Mobile Solutions - in room service

The competition has never been more intense for selling hotel stays and short-term leisure rentals to business and vacation travelers. Two factors that have acted together to drive down prices are online discount travel sites and the rise of Airbnb rentals.

However, instead of having a race to the bottom when it comes to pricing, accommodation providers need to find a way to add value to the hotel experience. Travelers will be willing to pay more if they perceive a vacation rental or hotel to have extra services that add to the value and enjoyment of their stay.

In the past, baby boomers have been the driving force behind profits for vacation and business travel accommodations. Today, millennials are beginning to join the ranks of work and leisure travelers, leading hotels to cater to their needs and desires as well.

For example, when new chains like Marriott’s Aloft and Radisson’s Blu advertised that they welcomed dogs, the more mainstream Holiday Inn Express wasn’t far behind in opening their doors to customers’ furry friends. 

Here are some other ways that hotels and short-term vacation rentals can continue to attract guests without sacrificing profits.

Business Travelers

Loyalty Programs

Frequent traveler programs have been around for a long time, and business travelers are the main recipients of the benefits. To really have an impact on guest loyalty, though, a hotel has to include more than just snacks and bottled water at check-in.

Some hotels provide a lounge for the exclusive use of top-tier members. Giving room upgrades whenever possible is another way to pamper these guests without affecting profits. And surveys have shown that corporate travelers are often willing to pay out of their own pockets for ancillary services that they consider valuable.

Luxury Touches

One way to attract and keep business travelers is to offer upscale accommodations that increase their comfort when they’re away from home. Luxury bed linens, a Keurig-style coffeemaker in the room, and a fully functional business center are a good start. Providing an airport shuttle, dry cleaning pickup and room service with expanded hours are other special touches that business travelers will appreciate and be willing to pay for.

Vacationers

Spa Treatments

Spa services may be one of the biggest draws for leisure travelers. Salon services such as manicures and pedicures, massages and facials elevate the value of the stay. Providing hair and skin treatments and in-room massage can be the difference that makes a lodging more desirable to a prospective guest. If a hotel doesn’t have the budget or facilities to offer spa treatments, partnering with a nearby luxury spa is an alternate way to attract guests and add revenue.

Hotel Shopping

Sundries shops used to be confined to luxury hotels, but in the past few years, on-site shopping has become a new option for vacationers at mid-priced hotels. The convenience of buying a six-pack of beer, treats and snacks, and even frozen dinners, is a value-added feature for guests. Offering these items for sale, along with headache medicine, phone chargers, batteries and toiletries, can be a profitable ancillary service for the hotel.

Vacation Rental Extras

From 2015 to 2017, extended-stay hotel stays grew at three times the national rate for other types of rentals in the hotel industry. Kitchens and living areas increased in size, with ancillary services like laundry facilities and bike rentals added to lure travelers to extended-stay hotels. 

Rental condos and homes can also provide these services for a modest fee to make a short-term rental an attractive choice for guests. This type of upgraded lodging is billed as apartment-style living with all the extras of a hotel.

Pet Accommodations

Recognizing the attachment people have to their dogs, some luxury hotels are providing pet services to entice travelers. Besides water and food bowls, treats and beds, a few upscale hotels even offer pet massages. Not only do guests get to bring their furry companions with them, but their pets can experience some pampering and it gives the hotel another revenue stream.

Ancillary services - Manet Mobile Solutions - pet friendly facilities

Counteracting the Airbnb Trend

For hotels and vacation rentals, a winning profit strategy is to differentiate these accommodations from the Airbnb model while highlighting increased opportunities for guests. Hotels can provide some of the same advantages as Airbnb along with others that are more difficult for private individuals to offer. 

The consistency and professionalism of a business that serves hundreds of thousands of travelers a year should be highlighted to persuade travelers to choose hotel accommodations over Airbnb rentals.

Networking with local businesses can also elevate the desirability of staying at a hotel. Local food, beverage and entertainment providers can turn the hotel lobby into a hub of interest and activity. This is something that vacationers will never experience in a private rental environment. 

Treating guests to live music or the chance to pay for activities like a ‘paint and sip’ wine party adds fun to the stay. It also gives the hotel an edge that translates into better profits.

The Tech Revolution

One ancillary service a hotel can use to take their image to the next level is adding a lobby touchscreen that connects to guest services, local restaurants and nightlife. Some hotels even have interactive screens that take selfies to be uploaded to guests’ social media accounts. 

Millennials are used to sending directions to their phones and connecting with local businesses at a touch. Touchscreens add to the hotel’s revenue through partnerships with local businesses at the same time they increase the hotel’s desirability to guests.

When guests check in, a hotel that offers the choice to swipe Apple Pay, Google Wallet or Venmo will have an edge over less tech-savvy establishments. Once they’re checked in, the ability of guests to connect with housekeeping or room service through a hotel app is another addition to the tech-forward image of a hotel.

The latest example of added hotel tech value is Alexa for Hospitality. This is a digital concierge that can answer guests’ queries about the hotel, play music, report on the weather, or make hands-free phone calls. The in-room Alexa console can also contact housekeeping and room service upon request. 

Ancillary services - Manet Mobile Solutions - digital concierge services

At smart hotels, guests can even ask their digital assistant to adjust the thermostat or raise and lower the blinds. Marriott is testing this perk in several of its hotel chains, including the millennial-geared Aloft hotels.

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leisure traveler - Manet Mobile