technology

travel technology

Technology continues to influence every part of our lives, from communication and commerce through to navigation and networking. No aspect of modern life has been impacted more than travel, with technology affecting every single aspect of the travel experience. Whether it’s booking accommodation, getting around a new city, or organizing work as a travel professional, let’s take a look at how travelers benefit from technology every single day.

airplane on globe

Instant global communication

Many of the benefits ascribed to technology come under the banner of communication. Never before in human evolution have we had the ability to communicate with anyone at any time. This is especially useful for travelers, who often need to talk with multiple people across continents and time zones. The combination of global networks and mobile devices has made communication easier than ever before, which means you can book a flight, reserve a hotel room, or manage your work emails on the go.

Smart mobile travel assistants make communication easier than ever before, with free calls and internet services allowing travelers to contact nearby businesses and move around like a local. These tools offer a tailored and personal approach to modern travel, as guests are able to communicate, access useful guides, and book tickets for local attractions. Smart mobile travel assistants are equally great for accommodation providers and travel professionals, because they can add value through improved revenue streams and analytics while enhancing the customer experience. 

Information and advice

The internet is a fountain of knowledge and advice, sometimes to its own detriment. Every regular traveler understands the importance of accurate and up-to-date information, with online forums and social platforms often used for travel inspiration and research. Smart mobile travel assistants are a great way to access relevant information in a customized and trustworthy package.

Dedicated travel apps have been tailor-made to solve common travel problems and provide a great user experience. By providing your guests with a free and accessible source of communication, they can access great deals and relevant tourist content. These apps work across the city and within your own hotel, with deep room integration enabling things like room service and automation.

traveler with travel tools

Comparison and contrast

Despite its free-wheeling reputation, travel typically involves lots of research and screen time. With more products and services out there than ever before, it’s important to compare and contrast services in order to find the perfect fit. Comparison websites provide travelers with an easy way to research accommodation, tours, insurance, and anything else that’s integral to the travel experience.

While comparison websites are incredibly useful, sometimes too many options can lead to confusion and paralysis. Travelers now demand a more tailored and streamlined approach, with some comparison services able to learn from past choices and provide valuable recommendations. Smart narrow-cast advertising provides a similar approach, with businesses able to reach out to customers on their own terms. When these services are integrated with travel apps, hotels and other businesses can benefit from improved business opportunities.

Navigation and time management

Travelers need integrated maps and navigation services every single day. Gone are the days of large paper maps. Now we can fit an accurate map of the entire globe in the pocket of our jeans. Whether it’s navigating public transport in a new city, finding the fastest way to the airport, or working out if you’ve really got time for lunch, technology makes navigation and time management easier than ever before.

Smart mobile travel assistants provide personalized help wherever you go, with travelers able to take advantage of browsers, integrated content, and geolocalization features. While Google Maps and other navigation tools are available to everyone, a dedicated operating system designed especially for travelers provides a much richer and more comprehensive travel experience.

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