virtual reality

digital transformation in hospitality after covid 19 emergency

With continuous changes and developments in the digital world, industries and businesses need to adapt to the latest technological innovations and advancements.

After every decade, every industry experiences the need to go through a series of technological changes and transformations. And same is the case with the hospitality and food and beverage industry.

Modern hospitality dynamics


Today, hotel guests prefer to stay at those hotels than can offer a personalized hotel experience to their guests. Right from selecting the best snowbird heliskiing destinations to getting details about accommodations and reservations; people prefer a more quick, reliable and efficient customer service.

Benefits of providing personalized services to the clients

All kinds of hotel operators are actively adapting to the latest technologies that are specially made for the hotel industry. Right from building personalized mobile apps to providing virtual room tours, hotel operators are using all their digital resources to improve the overall quality of their service for their clients.

Today, hotels are aware of the competition between both new and old hotel operators. As a result, businesses are striving hard to find stand out by offering more personalized services to their clients.

To survive amidst the corona pandemic, companies need to upgrade their internal and external business operations.

The Internet of Things (IoT) in the hospitality industry

The Internet of Things (IoT) in the hospitality industry

By using the latest technological solutions, hotel operators can address different issues related to the hospitality industry and find effective ways to solve them.

Today the use of the Internet of Things (IoT) can be seen everywhere. Through smart rooms, guests can control all different amenities. And with the help of AI bots, guests can get a timely response on behalf of the hotel operators.

Whether it is IoT (Internet of Things), AI (Artificial Intelligence) or VR, (Virtual Reality), the hotel industry is benefiting a lot by using these technologies.

Giving access to different amenities and services through the mobile app or voice assistants

Just like any other service industry today, clients expect a smooth and uninterrupted hotel experience. The use of technology and the level of service given to customers should be better than what clients have access to at home.

With the rise of Airbnb and other online lodging services, accommodation that is backed by IoT and other smart features are becoming more popular among the general public.

• An IoT enabled smart room allows guests to access all amenities and services through the hotel’s own mobile app or voice assistants like Siri or Alexa.
• In smart rooms, all appliances, gadgets, and amenities are controlled by IoT hardware and voice assistants.
• Smart rooms help the guests to get more personalized and timely services from the hotel operators.

The use of automated chatbots in the hospitality industry

AI solutions, when combined with ML (machine learning), can determine big data that gives more accurate estimates for improving the decision-making powers.

One of the most famous examples of the implementation of AI in the hospitality industry is the increasing use of chatbots. These automated bots can:

• Help to improve the overall user experience of guests during their stay at a hotel.
• Are programmed to interact with hotel guests through various apps.
• Can provide relevant information regarding purchase history, accommodation, food preferences, online and offline payment options, recreational activities offered, etc.

With time and continuous testing and support, these bots tend to improve and become more for giving suggestions and recommendation to guests.

Analyzing and predicting booking behaviour

AI-driven bots are more responsive and quick. They can provide prompt answers and suggestions to guests on time. Chatbots have undoubtedly become the foundation of the entire hospitality industry.

Right from making reservations, to providing online customer support when combined with machine learning algorithms can help to predict customer behavior while making a booking with a hotel operator.

Giving virtual rooms tours to guests

With the help of AR, ML, and VR technologies, hotels can provide virtual rooms tours. To experience these virtual tours, people need to have:

• Access to a computer
• Any smart device with a Wi-Fi connection
• VR glasses
• Headsets

In some cases, hotels provide headsets to their clients. Through customized hotel apps, users can access all kinds of information regarding accommodation, food, and other services charges.

To sum up

Considering the current situation regarding the COVID 19 outbreak, a branded hotel application can help both customers and hotel operators to interact without any form of physical contact.

Moreover, guests can access any hotel service from anywhere anytime. Furthermore, guests can receive various notifications, alerts, messages, and updates through these apps. Therefore, customers can make online bookings, check-in, and check-out through these apps.

 Like
Traveler using technology

The travel and hospitality industries are constantly growing and changing. With technology being developed every day, it can be difficult to keep up with the newest gadgets and platforms. However, it’s important to learn about and incorporate these technologies, as they have the potential to elevate every aspect of a traveler’s experience.

4 Technologies Changing the Travel Industry

Whether you’re a hotelier, tour operator, restaurant owner, or avid traveler, utilizing these 4 technologies will enhance the experiences of you and your guests, and ensure that you’re in the know on today’s tech!

Mobile Travel Assistants

Mobile travel assistants are revolutionizing the hotel experience across the globe. Rendering hotel apps obsolete, mobile travel assistants provide everything a traveler needs, all packed into one smartphone. The capabilities of these devices can’t be overstated.

Hotels are placing mobile travel assistants in their rooms, giving guests access to the device 24/7 for the duration of their stay. Mutually beneficial to both guests and hoteliers, mobile travel assistants help guests organize their trip, allowing them to make bookings, find restaurants, watch audio guides and videos, get directions, and access all the tips and tricks they’ll need to have a great time. The smartphone also works in the hotel as a tv remote, room key, and mainline phone, allowing guests to contact the concierge, order room service, and more. It’s almost hard to believe all of this can be done from one device!

Linking up with mobile travel assistant technology is incredibly beneficial for hoteliers. With an organized web dashboard, hoteliers can access data (basic, non-private data) from the linked devices. This allows them to help guests quickly, centralize hotel services, receive more feedback, and access analytics and data regarding their guests’ average routines. This means that any hotel using these devices will be able to see which restaurants, activities, hotel services, and more are preferred by their guests. 

Given that mobile travel assistants also allow hoteliers to control their own advertisements on the device (creating an additional revenue stream), hotels can market the best possible services to their guests.

These handy devices are capable of providing free unlimited local and international calls, and free unlimited 4G WiFi with hotspot capabilities. Needless to say, mobile travel assistants have become a rising star among hoteliers and travelers alike.

Social Media and 360 Videos

It’s a bit of a no brainer that social media has affected the travel industry. However, considering these platforms are constantly updating, there’s always a new feature to take advantage of. Instagram has come out ahead as an important social media platform to master if you’re looking to bring attention to any destination. With viral hashtags and beautiful filters, some travelers even plan their trips according to what they’ve viewed on Instagram. 

This is why it’s more important than ever to understand how to market your business, city, or event online. Some current methods of marketing on Instagram include:

  • Advertising through popular Instagram accounts
  • Extensive research regarding popular hashtags
  • High-quality photo and video content
  • Consistent content upload schedule
  • Giveaways and contests for likes, shares, and follows
  • Sharing special discounts and coupon codes

There’s a new feature being used on various social media platforms that is changing the way people in the industry are marketing to potential travelers. Three-hundred-and-sixty-degree photos and videos are allowing businesses from all around the world to display their destination and services in a more immersive, emotional, and experiential way. Luckily, with the right camera, this feature is completely accessible to any business on social media. Take advantage of this amazing tool and connect with potential guests like never before.

Virtual Reality Travel

Virtual reality technology is becoming more and more prevalent across industries, and travel is no exception. This exciting platform takes immersive marketing to a whole other level. Using video and/or 360 photos, travelers can be transported all around the world with a VR headset. What better way to market your destination than by letting people experience it digitally? 

Virtual reality is a powerful destination marketing tool
Virtual reality is a powerful destination marketing tool

Virtual reality headsets go beyond pictures. Want to see the California redwoods? How about one of the shopping streets in Tokyo? Due to the design of the headset, people can immerse themselves in sounds and other physical sensations that make them feel as if they’ve just been flown across the planet. Interestingly enough, it’s not just parks, beaches, and other natural landscapes embracing virtual reality. More and more hotel chains are beginning to use VR to allow their potential guests to view their selection of rooms. People like to know what they’re getting into when traveling far from home. VR fills that gap.

Virtual reality is slightly less accessible than the other tools on this list, but that’s likely to change as this technology is being incorporated into more and more industries.

Packaged Travel Booking Websites

It’s pretty typical to book your flights, hotels, and activities online. What has become increasingly popular, however, is the rise of interlinked or multiuse booking websites, offering packages and deals for multiple aspects of the standard travel experience. This allows tour operators to offer clients a more convenient booking experience, and oftentimes, a better deal. Here are just a few of the reasons why booking online has completely crushed booking by phone or email:

  • Convenience
  • Ability to access quick reviews
  • Coupon codes
  • Place multiple bookings at once
  • Content available in multiple languages
  • Suggestions automatically generated

It only takes one look at the wildly popular website Trip Advisor to see the success of centralizing bookings for accommodations and events. Second only to the aptly named Booking.com, these websites have been incredibly dominant forces in the travel industry. 

Almost every new piece of technology, whether intended for the travel industry or not, can be utilized to enhance the experiences of both guests and business owners. This can be in the realm of increasing your hotel’s efficiency, in marketing your location, or in simply building an experience that is more convenient for travelers. If you aren’t using these four technologies, give them a try and see what they can do for you and your business!

 1
Futuristic Hotels
Bitnami