Today, more than ever before, hotel brands must work not only on service quality improvement but also on communication and engagement with clients, client profiling and stay experience management, if they want to stay afloat in the current rapidly evolving and extremely competitive hospitality industry ocean.
Technology and digitalization are great allies of hoteliers that want to face the competition decisively and there are many powerful digital tools that can help hoteliers build winning digital strategies. Some of these tools can be more useful to small boutique hotels while others can be more useful to big hotel chains.
However, there is a specific tool that appears to fit the needs of just any hotel business type and size and is becoming The new standard in the hospitality industry.
We’re talking about hotel mobile apps and in this article we’re going to list all major benefits they provide to hotel brands; here they are:
Better Communication With Guests
Hotel guests need to communicate with hotel receptionists for many reasons and repeatedly during their stays. Enabling them to communicate easily, at any time and in many different ways (ex. call, videocall, texting etc.) is very important in order to make their stays carefree and stressless. Hotel apps allow guests to choose between calling or texting without having to look up hotel reception or restaurant numbers in a directory and, last but not least, they enable them to start a call or text conversation with a single tap on their smartphones’ screens! That’s exactly what guests desire!
Increased Ancillary Service Sales
Hotel ancillary services are very important today for the improvement of profitability KPIs of hotel businesses.
Hotel guests spend a huge amount of time on their smartphones’ screens during their stays. Therefore, that’s exactly where hoteliers must market ancillary services in order to increase sales and revenues.
Hotel apps have the power to push ads and promotions about hotel ancillary services in front of guest eyes at any time of the day. As a consequence, hoteliers making use of mobile apps for their hotels increase their services’ visibility, their revenue streams and their revenue opportunities!
Smart Room Control
Smart rooms are a major hospitality industry trend that is meant to continuously grow in the upcoming years.
Smart locks, smart air conditioning, smart lighting, smart entertainment, are just a few of all the perks that technological advances are going to push in hotel rooms. But how do you control all this stuff? Well, how about using a smart mobile hotel app to do so!
Remote Check-In and Check-Out
Modern travelers appreciate a lot (especially after the Covid-19 pandemic) every service that helps them avoid unneeded personal contact and save time spent on hospitality-related bureaucracy like check-in and check-out operations, just to mention some.
Hotel apps have the power to help travelers perform these operations at any time and from anywhere without having to spend time in queues at reception desks. How wonderful is this?
Better Management of Common Areas
During high season vacation hotels and resorts are usually overbooked and their facilities struggle to satisfy guest demand. However, distributing guest load across all available time slots is a very simple task if done with the right tools, like, for example, with a hotel app that helps guests verify availability and suggests them to book the spa or a table at the restaurant at times when availability is ok and facilities like these are not overloaded.
This way guests enjoy better services and hotel employees work with less stress and deliver the highest possible service quality.
Richer Stay Experience
Competition in hospitality is not based anymore only on what hotel guests experience inside their hotel; it regards the whole travel experience a hotel is able to build for its guests, both inside and outside its walls. But how can hoteliers shape their guests’ travel experience when they’re away from hotel facilities?
The answer is quite simple: they can achieve this by just offering their guests a hotel app containing food and drink tips, points of interest, destination information and partner deals. This way hotel guests have a handy tool that helps them enjoy a richer stay experience and hoteliers can make sure their guests get the right advice to enjoy their stays to the fullest while avoiding tourist traps at the same time!
Data Mining
Collecting information about guest preferences and satisfaction is key to constantly improving hotel services, addressing competition and driving growth of hospitality businesses. Hotel apps are precious data mining tools that can help hoteliers understand what services their guests like most, how satisfied they are, which places they visit most during their stays, what their demographic profile is, what their favourite dishes are, at what times they usually order room service and so on.
Seamless Experience for Hotel Chains
Hotel chains must build strong brands and unique experiences in order to compete and survive today. The more they unify the guest experience across all their hotels the more their brands, uniqueness and customer loyalty will get strong allowing them to defend their market shares and conquer new ones.
Hotel apps are key for shaping and controlling the guest experience across different hotels of the same hotel chain as well as for developing and managing successful loyalty and rewards programs.
After all, if you visit different hotels of the same chain and the way you communicate with the reception, book your table at the restaurant and order room service stays the same in all of them, you will definitely feel more like at home!
The Manet Hotel App
Manet Mobile Solutions is an innovative and dynamic italian company that has built the ultimate mobile app for hotels and hotel chains.
It’s called the Manet App and it is completely customizable to perfectly adapt to each hotel’s or hotel chain’s profile , services and needs.
This advanced, mobile, digital hotel concierge contains powerful CRM, communication, marketing, sales, data mining and management tools for hoteliers and hotel managers and professionals and is built with smart room and PMS integration in mind. Its SaaS logic and architecture allow the Manet App to be an always-up-to-date and cutting-edge-feature-rich digital marketing and CRM tool for modern hoteliers.
The Manet App also offers another huge advantage to hotel businesses: it completely eliminates the need for investments in mobile app development costs helping hoteliers save tens of thousands of euros that are usually necessary for the development of proprietary mobile apps.
Discover this powerful mobile app for hotels on Manet Mobile Soutions official webpage . You’ll be amazed by it!
Article by Athanassios Karaiannis, Digital Marketing Specialist
